15 min
The real dangers of fake reviews: How a billion-dollar industry is reshaping e-commerce Rotman Executive Summary
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- Careers
Phony stars and false testimonials are rampant online. But is this really a problem, how did we get here, and what responsibility to e-commerce platforms have in addressing the problem? Assistant professor Shreyas Sekar explores what the future of reviews looks like, and why platforms like Amazon should probably take the issue of fake reviews more seriously.
Phony stars and false testimonials are rampant online. But is this really a problem, how did we get here, and what responsibility to e-commerce platforms have in addressing the problem? Assistant professor Shreyas Sekar explores what the future of reviews looks like, and why platforms like Amazon should probably take the issue of fake reviews more seriously.
15 min