30 episodes

The Recipe Is A Podcast About Marketing. Every week we talk to Michelin-star marketers to bring you the ingredients and techniques you'll need to succeed with your social media and advertising campaigns. Presented by Abacus Agency (www.abacus.agency)

The Recipe: A Podcast About Marketing Abacus Agency

    • Business
    • 5.0 • 4 Ratings

The Recipe Is A Podcast About Marketing. Every week we talk to Michelin-star marketers to bring you the ingredients and techniques you'll need to succeed with your social media and advertising campaigns. Presented by Abacus Agency (www.abacus.agency)

    The Recipe Season 2 - Trailer

    The Recipe Season 2 - Trailer

    Get ready! In Season 2 of The Recipe we're serving up a whole new menu of marketing insight by giving you, our listeners, what you asked for: every month we'll deep dive into each ingredient that goes into building a great brand, talk to the experts who know to use them, and share their success, and failures, along the way.

    • 1 min
    29 - The Future & Franchise Marketing - Pizza Pizza

    29 - The Future & Franchise Marketing - Pizza Pizza

    In this episode we talk to Adrian Fuoco from legendary Pizza brand Pizza Pizza about the challenges they face being a national chain, connecting with customers, how they tackle franchise marketing and what the future may hold for the food industry.

    • 40 min
    28 - The Future Of Advertising - Ryan Urban

    28 - The Future Of Advertising - Ryan Urban

    On this week's episode we're joined by marketing expert Ryan urban from Wunderkind to talk about some surprising trends in digital marketing, new and old, that are driving growth.

    • 43 min
    27 - Metaversal Marketing - Jeff Goldenberg

    27 - Metaversal Marketing - Jeff Goldenberg

    With Facebook going all-in and changing their name to META, We talked to our co-founder and CSO Jeff Goldenberg about what this means for the future of 'Metaversal' media, marketers and society as a whole. From NFTs to Peleton and everything in-between, we're talking all things Metaverse... tune in!

    • 39 min
    26 - Building Better B2B Brands - Drew Neisser

    26 - Building Better B2B Brands - Drew Neisser

    We talk to 'Renegade' marketer and author Drew Neisser about building better B2B brands through design, authenticity and refusing to play it safe. Drew is a B2B expert and author; his new book "Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands" is out now.

    • 44 min
    25 - Your Content Strategy Is B******t - Jeff Coyle

    25 - Your Content Strategy Is B******t - Jeff Coyle

    Content marketing has a big problem: a lot of it is b******t. We sat down with Jeff Coyle from MarketMuse to shake up the bland, boring and safe strategies that too many business take when it comes to creating content.

    • 59 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

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