6 episodes

Why are we skipping commercials, but still watching the shows? Why are we blocking banner ads, but not articles? And why do we throw mall flyers in the trash, but pay $20 to go to the theatre to watch what is essentially a two-hour animated LEGO catalogue? Because stories engage us in ways that traditional advertising never will.

This podcast brings together the best minds in the digital publishing space to talk about how stories can change the way we think and feel.

The Science of Storytelling Pressboard

    • Business
    • 5.0, 17 Ratings

Why are we skipping commercials, but still watching the shows? Why are we blocking banner ads, but not articles? And why do we throw mall flyers in the trash, but pay $20 to go to the theatre to watch what is essentially a two-hour animated LEGO catalogue? Because stories engage us in ways that traditional advertising never will.

This podcast brings together the best minds in the digital publishing space to talk about how stories can change the way we think and feel.

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

JMO_username ,

Good concept, great execution

Thought-provoking material for content creators and consumers alike

Thingsgobrown ,

This is a crown jewel.

This friggin podcast is so good I actually skipped seeing Avengers End Game opening night to cozy up with Pressboard and a glass of rye. I reccomend listening to this and watching your favourite p0rn mute at the same time.

Apple CA ,

Great listen!

I highly recommend this up and coming podcast.

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