Kay and Andy discuss the marketing strategy that makes selling anything easy: Be weird. Yep, you're an entrepreneur that makes you anything but normal. You are naturally different and pretty weird compared to your cubicle dwelling corporate friends. That's a good thing. Call it being different, being weird, being quirky. Harness any of these traits in your brand, your products or your service and stand out from the crowd. In this week's episode, we share the secret strategy of being weird.