The SHE x SHINES Podcas‪t‬ SHE x SHINES with Anna Laura and Alex

Whether you have 10 or 10k followers, you DO have a community. We feel it's important to be part of a community because we know how hard it can be to try and grow a business, explore a passion project, or just break from the traditional career/work path without support or understanding. On a personal level, without community, you can feel lost, confused, or like giving up on your big goals.

As a brand, creating community is just as important. As our guest lecturer and podcast guest Becky Pleat stated in her course on creating a branded product, “The fact that you are a small business already gives you an advantage- you can create a sense of community that larger corporations cannot, and you can be more adaptable.”

In this episode:
- create a community around your brand
- deliver content, products and services for your community
- keep your audience engaged, so they’re always coming back for more

RESOURCES:
- Join The SXS Academy Facebook group - www.facebook.com/groups/sxsacademy
- 10 Ways to Give Back to Your Community: freebie from The SXS Academy - https://mailchi.mp/18a3203bba1b/10waystogivebacktoyourcommunity
- 3 Steps to Discover your Ideal Audience - ep 017 of The SXS Podcast - http://tiny.cc/sxs_ep048
- 3 Simple Steps to Build your Business & Stand Out in Your Market - ep 048 of The SXS Podcast - http://tiny.cc/sxs_ep048
- From Conception to Execution your First Branded Product - ep 053 of The SXS Podcast with Becky Pleat


TEXT US // 215-608-3002
CONNECT WITH US // shexshines.com
INSTAGRAM // instagram.com/shexshines
JOIN THE GROUP // facebook.com/groups/sxsacademy
SHOW NOTES // shexshines.com/podcast

If you’ve been contemplating finding a business partner, creating a branded product, or wondering how you’re going to juggle your full time career with launching your business, then hang tight, because Becky Pleat, CEO & Cofounder of Protein Powerball is dropping some major knowledge to help you gain some major clarity. Hey service-based entrepreneurs, listen in because this episode is filled with some big takeaways for you too!


You don’t want to miss:
- The beginning steps when developing a product
- Creating a matrix table: how to give yourself a competitive advantage
- Sales & marketing strategy
- How to build brand equity

RESOURCES:
- Download your product matrix table to build competitive advantage - https://mailchi.mp/bf6d4a04a75c/beckysproductmatrix
- "From Conception to Execution: Your first branded product" (Becky’s course in The SXS Academy) - www.shexshines.com/academy


TEXT US // 215-608-3002
CONNECT WITH US // shexshines.com
INSTAGRAM // instagram.com/shexshines
JOIN THE GROUP // facebook.com/groups/sxsacademy
SHOW NOTES // shexshines.com/podcast

So it probably goes without saying that the best way to support any business is to shop there (and often). And it can be so rewarding shopping from someone you know, because you’re funding a dream! Buuut we know sometimes those purse strings are tight so don’t worry queen, there are many other ways to support a brand, business, or your solopreneur girlfriend (for free!) that help make a major impact.

In honor of Valentine’s day coming up, we’re sharing 6 FREE ways you can show your favorite businesses and brands some serious support!

We talk about:
- Leaving reviews & hyping up your friends
- The power of word of mouth
- Leveraging your connections

RESOURCES:
- Join The SXS Facebook group - www.facebook.com/groups/sxsacademy
- Join The SXS Text fam - https://my.community.com/annalauraandalex


TEXT US // 215-608-3002
CONNECT WITH US // shexshines.com
INSTAGRAM // instagram.com/shexshines
JOIN THE GROUP // facebook.com/groups/sxsacademy
SHOW NOTES // shexshines.com/podcast

You ever have a conversation that just gives you chills? Like you know you’re having a pivotal conversation, and you want to freeze that moment and that feeling in time, because you know you’re supposed to be hearing those words for a reason? Well, that’s exactly how we felt during our chat with Alexis Rose.

Without giving away too much, Alexis Rose is the owner and founder of the Alexis Rose Xperience, ARX, as well as Celebrity Trainer, Free People ambassador, and was most recently hand-selected by OPRAH for a new chapter of the weight watchers experience for pregnant women.

In this episode, Alexis shares:
- her journey into entrepreneurship
- tough decisions she's faced in her journey, like deciding when to pivot or rest
- how to rebound in the COVID crisis
- how to stand out in a saturated market and find your voice

RESOURCES:
- Learn more from Alexis on the pilot episode of The SHE x SHINES Show: https://youtu.be/RSujtBDIRGw


TEXT US // 215-608-3002
CONNECT WITH US // shexshines.com
INSTAGRAM // instagram.com/shexshines
JOIN THE GROUP // facebook.com/groups/sxsacademy
SHOW NOTES // shexshines.com/podcast

With 30+ in person and virtual events hosted, we’ve learned a few lessons along the way about ways to sell tickets, day-of tips to keep things running smooth, and key planning methods.

Last year we had monthly live, in-person events lined up in 2 cities, and had to cancel them alllll because, well 2020, she was a wild one. But we were able to use a lot of the same lessons and easily pivot to hosting online events. Which honestly has been so amazing because we’re able to connect with women from all over, from Cali to Canada to the UK, and everywhere in between, far and wide! While we have some exciting plans in the works for 2021 to connect IRL once again, we’ve loved being able to share our virtual corner of the web with you all!

So today, we’re breaking down lessons we’ve learned the last few years, when planning, promoting & hosting an event. Whether a virtual event or in-person, you’ll want to grab your pen & paper and take some notes


We talk about:
- Planning in-person events: Securing the space, sponsors & vendors
- How to promote your event
- Affordable ways to find supplies and decorations
- Event hosting 101

RESOURCES:
- Shop our SXS event supplies & decorations - https://www.shexshines.com/shop
- Episode 010 of The SXS Podcast: Networking, Pitching, and Collaborating 101 - http://tiny.cc/sxs_ep010
- Episode 022 of The SXS Podcast: How to Turn your Email List into Paying Clients - http://tiny.cc/sxs_ep022



TEXT US // 215-608-3002
CONNECT WITH US // shexshines.com
INSTAGRAM // instagram.com/shexshines
JOIN THE GROUP // facebook.com/groups/sxsacademy
SHOW NOTES // shexshines.com/podcast

How do you show up online while marketing multiple offers strategically for successful sales? Our guest, Kristen Kacinski helps coaches scale from $0 to 6-figures and everywhere in between with organic marketing strategies. From creating a customer journey, do’s and don’ts of successful selling on social media, investing in a mentor, and more, if you’ve been wanting a strategy to take your sales from “unseen” to YAS QUEEN, then we know you’re going to love this episode.


We talk about:
- Lessons learned from the corporate world to take into entrepreneurship
- How to market multiple offers as a multipassionate woman
- Successful selling on IG
- Investing in your business: mentors, books


RESOURCES:
- Successful Selling on IG- Kristen Kacinski’s course in The SXS Academy - https://www.shexshines.com/post/successful-selling-on-ig-stories-with-kristen-sxs-academy-guest-lecturer
- Abundance Now by Lisa Nichols - https://amzn.to/2XhBBKf
- Building a Story Brand by Donald A. Miller - https://amzn.to/38qeiod
- Breaking the Habit of Being Yourself, Dr. Joe Dispenza - https://amzn.to/3nsRRCN
- Build your Tribe podcast by Chalene Johnson - https://www.chalenejohnson.com/byt/
- Money mindset mentor Allyson Byrd - http://allysonbyrd.com/



TEXT US // 215-608-3002
CONNECT WITH US // shexshines.com
INSTAGRAM // instagram.com/shexshines
JOIN THE GROUP // facebook.com/groups/sxsacademy
SHOW NOTES // shexshines.com/podcast