New podcast Filmed live on location in London Ontario, The SMARKETING SHOW features Award Winning B2B Sales Performance Coach Rick Lambert of selltowin.com and former TV NEWS Anchor Cheryl Weedmark, now Director of Marketing & Customer Experience IN2communications.com.Join Rick and Cheryl every Thursday when B2B Sales and Marketing meet! weblog
Why Smart Business Leaders are Publishing Their Own Content - Liza Marie Garcia
The Smarketing Show - Episode 111
You have a story to tell outside your corporate role. Bust are you telling it? In this episode, Rick Lambert and Melissa Theriault interview guest Liza Marie Garcia, CEO of NOWPublishing on HOW and WHYyou should rethink your personal brand strategy with your own book, video or social media strategy.
How to Communicate Your Brand Story Internally | Ben Baker -The Smarketing Show - Episode 110
The Smarketing Show - Episode 110
You’re great at communicating your brand story externally, but how are you engaging your own people in your corporate brand? Join your hosts Rick Lambert & Melissa Theriault who ask guest Ben Baker to explain WHY and HOW your organization can connect your people to your purpose and the business outcomes you desire.
HOW & WHY to switch from Lead Generation to Demand Generation - The Smarketing Show - Episode 109
Smart marketers know the importance of being top of mind at point of need with potential buyers. Today’s guest Chris Roche shares what he’s seeing in the SaaS market and why he’s coaching clients to think about demand generation over short term lead generation strategies to win more customers.
A Corporate Rebranding Story - The Smarketing Show - Episode 108
Is it time to reboot your brand? In this episode, you’ll hear directly from Sr. Marketing Official Beth Ann Kilberg-Walsh on WHY, HOW and WHAT Windstream Wholesale did to rejuvenate their brand and reposition their value proposition with telecom customers throughout North America. Join Rick Lambert and Melissa Theriault for the answers you need to rebrand your business!
Why Start a Company Podcast? The Smarketing Show - Episode 107
Corporate podcasts are on the rise and today’s guest James LaPenna, Marketing Director with Atlantic, Tomorrow’s Office explains HOW and WHY his organization has recently launched their new podcast “ Accelerate the Conversation”. Join Rick Lambert and Melissa Theriault for this episode of The SMARKETING SHOW to get the answers you need to strategize and start your own corporate podcast as part of your marketing mix.
10 Social Media Post Ideas for Any Business! - Episode 106
Wondering what to post on social media? This episode explains 10 easy ways to create examples of topical posts any business can use to showcase your brand while enhancing your demand generation and lead generation objectives. Join your hosts Rick Lambert and Melissa Theriault for easy to follow explanations and visual examples to fill your social media plan calendar for the future!
Love these episodes!!!! Keep them coming. Great info for those at the intersection of sales and marketing.