New podcast Filmed live on location in London Ontario, The SMARKETING SHOW features Award Winning B2B Sales Performance Coach Rick Lambert of selltowin.com and former TV NEWS Anchor Cheryl Weedmark, now Director of Marketing & Customer Experience IN2communications.com.Join Rick and Cheryl every Thursday when B2B Sales and Marketing meet! weblog
How to Sell Cybersecurity with Increased Pressure from Insurance Providers - Episode 131
Today’s guest Joe Brunsman explains how insurance providers are creating a compelling reason for business leaders to review their cybersecurity insurance policy and take the steps necessary to protect themselves with a cybersecurity services provider. Topics include the latest in cyber insurance trends, what most business leaders don’t know and selling strategies to start and advance your cybersecurity sales success.
Join Rick Lambert and Melissa Theriault for the SMARKETING SHOW for conversations you can use to SELL and MARKET to WIN.
Rick Lambert’s 2023 SMARKETING Resolutions - PART 2 - The Smarketing Show - Episode 130
Get 5 more of Rick’s pro tips on the power of 1:1 Videos, Sales Automation, Visual Aides, Mixing Digital with In Person selling and the importance of “Less Telling and More Selling” this year!
Rick Lambert’s 2023 SMARKETING Resolutions - Part 1 - The Smarketing Show - Episode 129
Join Rick for 5 actionable pro tips on Personal Branding, Google Reviews, Video Strategies, Competitive Intel and Back to Basics ideas you can use to start, advance and win more this year!
Headshots: Good, Bad and the Ugly - The Smarketing Show - Episode 128
Your headshot creates your first impression in today’s digital business theatre. Join Rick Lambert and Melissa Theriault in today’s episode as they interview headshot photographer Reid Lucier for some common mistakes and best practices to get you looking your best!
Leading in 2023: Mistakes to Avoid & Best Practices for Success! - Episode 127
Meet guest Joe Scattareggia, the Chief Revenue Officer of Windsream Wholesale. In this episode, Joe shares leadership insights on the importance of having a solid strategy, a plan to execute that strategy and the importance of creating the right culture to bring it all together. Join Rick Lambert and Melissa Theriault for this open conversation about what has made Joe and how Windstream team an unstoppable force in the ever changing optical technologies arena.
5 Underutilized Surveys that Boost Business Results - Episode 126
Surveys and polls are easy to do and provide tremendous insights for any business leader. In this SMARKETING SHOW, Rick Lambert & Melissa Theriault share 5 underutilized surveys you can use to collect feedback from your current customers, your ideal customer profile and your employees!
Love these episodes!!!! Keep them coming. Great info for those at the intersection of sales and marketing.