THE SMARKETING SHOW in2

The Smarketing Show - Episode 111

 

You have a story to tell outside your corporate role. Bust are you telling it? In this episode, Rick Lambert and Melissa Theriault interview guest Liza Marie Garcia, CEO of NOWPublishing on HOW and WHYyou should rethink your personal brand strategy with your own book, video or social media strategy.

The Smarketing Show - Episode 110

You’re great at communicating your brand story externally, but how are you engaging your own people in your corporate brand? Join your hosts Rick Lambert & Melissa Theriault who ask guest Ben Baker to explain WHY and HOW your organization can connect your people to your purpose and the business outcomes you desire.

Smart marketers know the importance of being top of mind at point of need with potential buyers. Today’s guest Chris Roche shares what he’s seeing in the SaaS market and why he’s coaching clients to think about demand generation over short term lead generation strategies to win more customers.

Is it time to reboot your brand? In this episode, you’ll hear directly from Sr. Marketing Official Beth Ann Kilberg-Walsh on WHY, HOW and WHAT Windstream Wholesale did to rejuvenate their brand and reposition their value proposition with telecom customers throughout North America. Join Rick Lambert and Melissa Theriault for the answers you need to rebrand your business!

Corporate podcasts are on the rise and today’s guest James LaPenna, Marketing Director with Atlantic, Tomorrow’s Office explains HOW and WHY his organization has recently launched their new podcast “ Accelerate the Conversation”. Join Rick Lambert and Melissa Theriault for this episode of The SMARKETING SHOW to get the answers you need to strategize and start your own corporate podcast as part of your marketing mix.

Wondering what to post on social media? This episode explains 10 easy ways to create examples of topical posts any business can use to showcase your brand while enhancing your demand generation and lead generation objectives. Join your hosts Rick Lambert and Melissa Theriault for easy to follow explanations and visual examples to fill your social media plan calendar for the future!