New podcast Filmed live on location in London Ontario, The SMARKETING SHOW features Award Winning B2B Sales Performance Coach Rick Lambert of selltowin.com and former TV NEWS Anchor Cheryl Weedmark, now Director of Marketing & Customer Experience IN2communications.com.Join Rick and Cheryl every Thursday when B2B Sales and Marketing meet! weblog
Episode 53 - Rebuilding Confidence with Tom Herb
Guest: Tom Herb, Sales Leader, Paycor, Mid-Atlantic Region
This week on The Smarketing Show, Rick and Cheryl are joined by Paycor Sales Leader and host of Thirsty Thursdays on LinkedIn, Tom Herb to discuss rebuilding confidence. The COVID-19 pandemic continues to change the world as we know it, especially in the way we lead teams and manage people. Find out how, by adapting to the changes in the world, businesses and leaders can achieve confidence by building trust in a whole new way, today and in the years to come.
Episode 44 - 8 Ways to Make Your B2B Sales Team Pandemic Proof
When COVID 19 hit in March 2020, the preference for digital communication zoomed to virtually 100% in just days. And it wasn’t just millennials, it was the pandemic driving the way we sell. This week on The Smarketing Show, Rick and Cheryl discuss the 8 shifts Business Owners & Sales & Marketing Leaders can make to survive and thrive in today’s pandemic. https://www.linkedin.com/pulse/8-ways-make-your-b2b-sales-team-pandemic-proof-rick-lambert/
Episode 52 - How Companies Are Using Video in 2021 with Video Producer/Director Bruce Carter
uest: Bruce Carter, Freelance Video Director/Producer
Video marketing has become increasingly popular for businesses of all sizes. According to Cisco, video marketing is expected to make up about 82 percent of all consumer internet traffic by 2022. This week on The Smarketing Show, Rick and Cheryl are joined by Freelance Video Director/Producer to discuss why 2021 will be the year of video marketing for businesses of all sizes.
Episode 51 - Women in leadership: Achieving an equal future in a COVID-19 world with Kristal Cook
Guest: Kristal Cook, Senior Account Manager ACDI & Founder of Female Fridays
Welcome to Season 2: Episode 4 of The Smarketing Show! This week’s special guest Kristal Cook, Senior Account Manager at ACDI and Founder of Female Friday’s on YouTube, discusses the evolution of female leadership as we approach International Women’s Day on March 8th. Only 5% of CEOs of major corporations in the US are women, but there are reasons for optimism. Join the conversation around why evolving job needs are empowering women and leveling the playing field now more than ever.
Here’s the link to Kristal’s Female Friday’s YouTube channel: https://www.youtube.com/channel/UC7cnSbo07B20MyAKcYjETPQ
Episode 50 - Sales Leadership in a Virtual World with Mike Tecce
Guest: Mike Tecce, VP, Ricoh Global Services Americas
Welcome to Season 2: Episode 3 of The Smarketing Show! In times of sales adversity, this week’s guest Mike Tecce, VP, Ricoh Global Services Americas, shares his perspective on sales leadership in a virtual world as he leads a cross continental sales force with a mix of motivation, inspiration, and authentic leadership.
Episode 49 - Selling Digitally in 2021 with Brad Benton
Welcome to Season 2: Episode 2 of The Smarketing Show! This week, special guest Brad Benton talks about why the role of the B2B salesperson will inevitably need to adapt and evolve with the new digital selling landscape. Rick, Cheryl and Brad discuss how reimagining the sales process and the roles of reps in it, sellers will be able to emerge and provide even more value.
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Love these episodes!!!! Keep them coming. Great info for those at the intersection of sales and marketing.