135 episodes

The podcast that helps authors make sense of all the social media marketing options out there and gives practical tips on how to sell more books and build loyal fans with social media. Based on award-winning marketer Chris Syme's 20+ years in marketing and bestselling indie author Becca Syme's self-publishing journey, the show features successful self-published authors and book marketing experts weekly.

The Smarty Pants Book Marketing Podcast Chris Syme and Becca Syme

    • Education

The podcast that helps authors make sense of all the social media marketing options out there and gives practical tips on how to sell more books and build loyal fans with social media. Based on award-winning marketer Chris Syme's 20+ years in marketing and bestselling indie author Becca Syme's self-publishing journey, the show features successful self-published authors and book marketing experts weekly.

    Episode 136 - An Ending You'll Never Forget

    Episode 136 - An Ending You'll Never Forget

    In this episode, Chris and Becca talk about their favorite podcast episodes, what's next, and a very surprising announcement at the end. 

    • 16 min
    Episode 135 - Welcome to the Marketing Rebellion

    Episode 135 - Welcome to the Marketing Rebellion

    In this short ten-minute episode Chris talks about the new book by marketing wise guy Mark Schaeffer titled, Marketing Rebellion - the most human company wins. Schaeffer talks about the importance of adjusting to the new culture of buying: connecting with real humans. The book is filled with stories and data and cutting edge marketing advice.

    • 11 min
    Episode 134 - How Good Copywriting Sells More Books

    Episode 134 - How Good Copywriting Sells More Books

    In this episode Chris interviews author and copywriting expert Brian Meeks. Brian, best known for expertise on Amazon ads, has a new book on how to write winning ad copy that will sell more books. The episode starts with an update on Amazon’s new lockscreen ads that have many authors befuddled.

    • 53 min
    Episode 133 - The Best Book Promotion Tool Out There

    Episode 133 - The Best Book Promotion Tool Out There

    In this episode Chris interviews Ricardo Fayet, one of the founders of Reedsy, about their new Book Promotions Services data base. This searchable data base helps authors find specific promotions that fit their platform level, their budget, and their goals.

    • 28 min
    Episode 132 - From Strangers to Super Fans with David Gaughran

    Episode 132 - From Strangers to Super Fans with David Gaughran

    This reprise of our interview with David Gaughran on his blockbuster book Strangers to Super Fans is part of our Summer Blast From the Past. This show was one of the most downloaded podcasts we've done in three years. You won't want to miss!

    In this episode, Chris interviews author David Gaughran about his new book, Strangers To Superfans. Chris calls this "possibly the best book marketing book ever," a must-read for authors at every level.

    • 40 min
    Episode 131 - How to Collaborate With Other Authors

    Episode 131 - How to Collaborate With Other Authors

    Learn how you can partner with another author for a successful collaboration. We interview Honoree Corder, author and author coach whose successful collaborations include Hal Elrod, author of the bestselling Miracle Morning books.

    • 37 min

Customer Reviews

Ddghjjjgggfrxchh ,

Engaging, short and sweet & informative

I love this podcast. It’s short and sweet, they bring in guests who are engaging and informative and I like how they dive right in to the content and not wasting time on “banter”. The sound quality is really great too. I have leaned a lot about Author marketing from here particularly around ads on platforms such as Amazon and Bookbub.

writermom ,

always learning something

I love listening to Chris and Becca's podcasts. I always learn something new and am challenged and encouraged just enough that I always want to implement any strategies they talk about. This podcast will benefit writers of all levels.

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