277 episodes

The Social Marketing Academy is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the online landscape - in order to drive leads, sales, and growth!

Host Christopher Tompkins will get right to the point and provide easy-to-use social media tips and tricks to boost the success of your business online!

Like the content of the show?  Visit Christopher's firm, The Go! Agency, online for more helpful hints, tips, and downloads: http://www.TheGoAgencyUSA.com

The Social Marketing Academy The Social Marketing Academy

    • Business

The Social Marketing Academy is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the online landscape - in order to drive leads, sales, and growth!

Host Christopher Tompkins will get right to the point and provide easy-to-use social media tips and tricks to boost the success of your business online!

Like the content of the show?  Visit Christopher's firm, The Go! Agency, online for more helpful hints, tips, and downloads: http://www.TheGoAgencyUSA.com

    The Essential Guide to Spying on Your Competitors

    The Essential Guide to Spying on Your Competitors

    In this episode of The Social Marketing Academy, host Christopher Tompkins is going to reveal one of the secret weapons to an air-tight marketing strategy - YOUR COMPETITORS!

    Competition is a great way to make yourself a better marketer. You might be satisfied with your own results, but looking at a competitor can inspire you to keep trying. And why not let your competition help you become even better?


    Christopher will share his best tips for spying on your competitors and using their successes and failures to improve your marketing strategy!

    If you would like to read the blog assciated with this episode - click here!

    • 23 min
    The Essential Guide to Engaging With Your Audience

    The Essential Guide to Engaging With Your Audience

    In this episode of The Social Marketing Academy, host Christopher Tompkins shares his insider tips on how to find and target your perfect audience on social media!

    A tried and true method of finding the right audience is to craft a buyer persona. A buyer persona is an imaginary representation of who you're selling to, and it makes sure your content is appealing to the right person. Listen in to get started today!

    If you would like to read the blog associated with this podcast episode -  click here!

    • 22 min
    The Essential Guide to Social Media Metrics

    The Essential Guide to Social Media Metrics

    On this episode of The Social Marketing Academy, host Christopher Tompkins helps you navigate one of the essential aspects of your social media marketing strategy....but one that is CONSTANTLY OVERLOOKED!

    If you're new to tracking the success of a social media campaign, all of the jargon can get confusing. Still, it's important to look at these metrics to determine how you can adjust and optimize your strategy.


    Christopher is going to walk you through the metrics that will be worth watching for you and your campaign. Of course, all of that begins with establishing a goal!

    To read the blog associated with this podcast episode - click here!

    • 18 min
    7 Social Media Marketing Things You Should Know...But Don't

    7 Social Media Marketing Things You Should Know...But Don't

    On this episode of The Social Marketing Academy, host Christopher Tompkins shares the 7 most common pitfalls that social media marketers make - and how to step around them!

    Social media marketing is constantly in flux, and it doesn't look like that's going to change anytime soon. The best practices of yesterday are painfully outdated now. As a marketer, you've got two options: fall behind your competition, or stay sharp!


    Christopher is going to share the seven biggest things across social media that every marketer should know—but most don't. Listen and let's see how up-to-date your knowledge is!

     

    To read the blog associated with this podcast - please click here!

    • 19 min
    Amazon Marketing: What NOT To Do Online

    Amazon Marketing: What NOT To Do Online

    Launching a brand on Amazon.com can be an absolute boon for business.  Tons of eyes. Ease of purchase. Lots of sales.

    But the first steps can be trickier than you think.

    In this episode of The Social Marketing Academy, host Christopher Tompkins shares his experiences with Amazon marketing and some of the common mistakes and questions that have affected his clients.  A must-listen for new, and existing, Amazon brands.

    • 17 min
    How to Save Social Media Advertising Dollars During the Holidays

    How to Save Social Media Advertising Dollars During the Holidays

    As many marketers know, when it comes to promotion - everything is more expensive during the holidays.  This holds true for social media advertising as well, when many companies flood the social media channels pushing their respective products and services.

    In this episode of The Social Marketing Academy, host Christopher Tompkins shares his insider tips on driving down your cost-per-click and increase conversions on your website!

    Are you marketing on Facebook? Is your Facebook Page delivering leads? Try out our free Facebook Grader tool by clicking here!

    • 18 min

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