The Social Stylist Podcast

Lindsey Pruitt | Social Media Strategist for Beauty Entrepreneurs
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The Social Stylist Podcast is THE place to be for beauty entrepreneurs looking to grow and scale their brands on social media! Lindsey grew her beauty business to multiple six figures during her 12 years behind the chair. During those 12 years, she learned how to navigate the beauty business as an introvert and master that in-person connection. But after becoming a mom, she knew she needed to pivot to focus on her other great love - marketing. She was surrounded by some of the most talented hair stylists in the business. But all of their marketing looked the same. So she dug in and mastered her marketing by finding a fresh approach that felt authentic. Now, she is a social media manager and strategist for beauty entrepreneurs and she's providing a peak behind the curtain in this one-of-a-kind podcast. With each episode, she'll be sharing actionable steps you need to take to claim your confidence in the online space. Exclusive guest interviews with some of the people Lindsey respects the most will transform the way you think about entrepreneurship. You can also expect to hear about all the messy, uncomfortable lessons she has learned along the way! 

  1. 2023-12-04

    Why I Quit the 90 Day Challenge Early: Redefining Consistency on Social Media

    What happened to the infamous 90-day challenge, courtesy of the incredible Lacey Gebo? I quit early and i'm giving you the total rundown on why in today's episode. My definition of consistency doesn't look the same as a lot of social media managers out there. We're constantly hearing about how important it is to post with a high frequency. But what happens when the quality of those posts goes down dramatically? Our audience notices. My engagement was actually going down during the challenge and I had to take a step back to re-evaluate. I'm sharing this because I want you to see how you might be sabotaging your engagement by mirroring the people around you. Other people in your industry might be posting a ton of education and seeing great results. Does that mean that you should too? Not necessarily. In this episode, I'm chatting about:  My experience with the 90 day challengeWhy I decided to quit the challenge early How my strategy pivoted after seeing low engagementForming your own definition of consistency Follow me on instagram @luxebeautysocial! Check out my website

    13 min

  2. 2023-11-27

    Social Media is DEAD!?

    I got a DM the other day that had me scratching my head, and I thought, "Let's unpack this together." So, imagine this: leaving behind a booming salon, a bustling team, and all the hair things to start a social media business . And someone says, "Why leave the comfort zone for an industry that's supposedly on life support?" Hold up, what? Social media is dead? Cue my jaw-drop moment. So, let's play detective. If you tell me social media is dead, i'm hearing "it's not working for ME" and I want to know why. The first step in moving past this limiting belief is an audit of your current page. What isn't serving you anymore? A big one I see often: using captions as short as a coffee order without any depth. It worked two years ago, but not today! Social media's evolved, but it's not dead. People crave feels and stories since 2020 hit. Influencers spill the tea on products, sure, but they make you feel why it matters. As beauty pros, we've got the golden ticket to showcase transformations and the vibes behind 'em. Get your audience to feel something, and voila! But wait, there's more. Tune in to hear the three key points I would audit in your socials if you think social media is dead. In this episode, I cover:  Why hair shots are simply not doing the trick anymore Social media isn't your entire marketing strategy! Are you drowning your audience in educational posts?  Follow me on instagram @luxebeautysocial! Check out my website

    12 min

  3. 2023-11-20

    The Art of Leading with Integrity: Planning for Growth in 2024 and Beyond with Kelly from Scissors Make Cents

    Buckle up because Kelly, @scissorsmakecents on Instagram, just dropped some serious wisdom on the Social Stylist Podcast. We're talking about everything from her journey as a salon mogul to her adventures in the online coaching realm. Picture this: Kelly, the queen of a seven-figure hair salon in Richmond, spills the tea on how she's been rocking the hair game for 14 years. But hold up, three years ago, she took a detour into the online universe and started coaching other salon owners.  In this chat, we dig deep into the nitty-gritty of growth strategies. Forget waiting for January 1st to set goals – Kelly's giving us the details on her planning process that starts way earlier than that.  And guess what? Kelly's dropping a growth tracker soon. It's like the secret weapon to measure and monitor your success. Imagine it's your salon's superhero sidekick – but for business growth. You'll definitely want to grab yours when it goes live so keep an eye out for that. We also dive into the juicy stuff about leadership skills, financial wizardry, and creating a business that's not just about the dollar bills but also about good vibes and happy clients.  Kelly's mastermind is like a business makeover – think of it as a home improvement show, but for your salon. Get ready to Maria Kondo your business! Oh, and Kelly spills the beans about a retreat in Tulum, Mexico! It's not just about business; it's about filling your cup, doing some woowoo workshops, and bonding with fellow salon superheroes. Three spots left – sign me up! So, if you're all about leveling up your salon game, check out Kelly at scissorsmakesense.com, slide into her DMs on Instagram, and get ready for a salon glow-up like never before. Let's make 2024 the year of fabulous hair, happy clients, and business success! 💇✨ Connect with Kelly: Website InstagramLinkedinAnd if you enjoyed this episode, be sure to leave a review and share the show on socials! Word of mouth is the name of the game with podcasting3 Follow me on instagram @luxebeautysocial! Check out my website

    20 min

  4. 2023-10-30

    Changing the Industry Standard: A Candid Conversation with the ‘UNmotivational’ educator, Krista Storm

    As a new stylist, someone may have told you it was possible to make 100,000 behind the chair. But did you actually know what that would take? For today's guest, Krista Storm, she had to find out for herself. Krista became a hair stylist in 2007 and that was exactly what she was told. But she wasn't given any of the actual information about the amount of effort or time that would take. After eight years spent barely breaking 30,000, she finally found her own techniques and systems that made room for her to thrive. Now, she's a salon owner and educator changing the game for stylists with the mission to constantly evolve. I loved this conversation with Krista today. She hits the nail on the head when she describes herself as the  ‘UNmotivational’ educator. We're not getting fluff. We're not being made to feel bad about the burn out we've experienced. She's real about what it takes to make it in this business and it's such a treat. In this episode, we discuss:  embracing your natural essence online showing up by starting small the inevitability of burn out and what you can do when it happens why following trends isn't getting you closer to your next dream clientConnect with Krista:  InstagramWebsiteFollow me on instagram @luxebeautysocial! Check out my website

    22 min

  5. 2023-10-23

    14. Rewriting Our Money Stories Outside of the Salon with Misty Jayne, Life and Money Coach for Hairstylists

    Do you ever feel like no matter how much money you have coming through working behind the chair, you simply can’t hold on to it? It’s immediately going to bills, debt, groceries, and suddenly you’re at a loss. Well, I’ve got a treat for you today!  I had the pleasure of sitting down with my friend Misty Jayne, a life and money coach for hairstylists. As a stylist, she saw the need for financial literacy in her own life and her peers. She discusses her personal struggles with debt and burnout. Getting herself out of debt revealed a hidden passion - sharing her insights and helping stylists reach financial freedom.  A ton of advice you see online is all about how to make more. But this advice neglects to tell us how to manage the money we come by. Misty also shares what it was like showing up in a new way once she decided she wanted to pivot in her career.  It can be really intimidating at the beginning of any endeavor to start showing up publicly in a different way. We talk all about how to navigate shifts in our career with a bold approach.  In this episode, we discuss:  How financial literacy changed Misty’s life The first time Misty showed up as a money expert and how that changed her life Overcoming the fear of judgment on social media  Connect with Misty:  Misty's WebsiteMisty's InstagramListen to The Cash Confident Stylist Podcast on SpotifyListen to The Cash Confident Stylist Podcast on Apple Follow me on instagram @luxebeautysocial! Check out my website

    33 min

  6. 2023-10-16

    13. “F*ck Your Fear”: Real Talk with Sarai, the Platinum Giraffe

    Welcome back to the second season of The Social Stylist Podcast! If you’ve ever asked the question “what’s an ‘appropriate’ way for me to show up?” this episode is for you. Today’s guest is going to break you out of that box you’ve put yourself in and say “fuck your fear.” Can you guess who i’m talking about? We’re back with a bang with a very special guest: Sirai, AKA “The Platinum Giraffe.” Sirai has been making waves in the hair industry by leading with unapologetic authenticity and no f*cking fear. Her community, The Balanced Stylist Society, is taking hair education beyond technique and into self-care and embodiment.  Sirai has an incredible capacity for staying open and bringing her darkest moment to light. She makes a lovely distinction that I want to pull out for you here: “Vulnerability is sharing what you're currently going through.Transparency is sharing what you've been through.” So she shares what it was like to tell her audience her current struggles with an eating disorder and how that felt entirely different than sharing past struggles.  I’m so excited for you to tune in because I really you’re going to feel lighter and more audacious by the end of this episode!  In this episode, we cover:  The importance of holding space for mental health while running a businessTaking messy and imperfect action to build genuine connectionsThe value of sharing personal struggles and stories with your audience. Balancing social media consumption and creating intentional content.  Connect with Sirai:  InstagramWebsiteFollow me on instagram @luxebeautysocial! Check out my website

    33 min

  7. 2023-06-12

    12. Creating Magnetic Content P2: Master your Messaging by Understanding your Ideal Client

    I want you to picture your favorite clients in your head. What makes them your favorite? What do you have in common? This is the beginning of understanding your ideal client profile. In today's episode, we're getting acquainted with the  essential step that I walk all of my clients through - understanding their ideal clients. The term "ideal client" is thrown around left and right so we're really getting to the basics here. What is an ideal client and why the heck do you need to know who your ideal clients are? Really effective marketing means speaking to one person. So we want to have an ultra clear picture in our head of who this person is and what makes them tick. I want you to take away the tools needed to call in clients that feel like best friends. So grab a drink and let's get social! In this episode, I cover:  Why having an ideal client profile is so importantHow to identify who your ideal client isThe next step to integrate your ideal client into your content strategyThe essentials of connection marketing Follow me on instagram @luxebeautysocial! Check out my website

    18 min

  8. 2023-06-05

    11. How to Drive Sales through Social Media No Matter How Many Followers You Have

    Constantly following the quick tips to go viral and gain a thousand followers over night  is actually detracting from your sales. I want to save you from the countless hours that go in to a robust social media growth strategy with todays episode.  As business owners, we are here to connect to our ideal client and make sales. Not to be influencers. No shade to influencers, but that’s just not the goal for us!  It's not enough to have a large following or high engagement if you're not actually converting those followers into customers. So during this episode, i’m laying out the differences between a growth strategy vs. sales strategy on social media. Why is it beneficial to use one over the other? Do we need to shift our perspective in order to start using social media in a more powerful way? Tune in if you’re ready to make sales through Instagram without constantly running through the content hamster wheel.  In this Episode, I Cover:  Why a growth strategy might not be the right fit for you The importance of a sales strategy to drive a profit with a following of any size The four steps to building a sales strategy on social media How to Connect with Me: Join The Luxe Community Get the Content Masterplan! Visit my Website  Follow me on instagram @luxebeautysocial! Check out my website

    20 min
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About

The Social Stylist Podcast is THE place to be for beauty entrepreneurs looking to grow and scale their brands on social media! Lindsey grew her beauty business to multiple six figures during her 12 years behind the chair. During those 12 years, she learned how to navigate the beauty business as an introvert and master that in-person connection. But after becoming a mom, she knew she needed to pivot to focus on her other great love - marketing. She was surrounded by some of the most talented hair stylists in the business. But all of their marketing looked the same. So she dug in and mastered her marketing by finding a fresh approach that felt authentic. Now, she is a social media manager and strategist for beauty entrepreneurs and she's providing a peak behind the curtain in this one-of-a-kind podcast. With each episode, she'll be sharing actionable steps you need to take to claim your confidence in the online space. Exclusive guest interviews with some of the people Lindsey respects the most will transform the way you think about entrepreneurship. You can also expect to hear about all the messy, uncomfortable lessons she has learned along the way! 

Information

  • Creator
    Lindsey Pruitt | Social Media Strategist for Beauty Entrepreneurs
  • Years Active
    2K
  • Episodes
    19
  • Rating
    Explicit
  • Copyright
    © 2026 The Social Stylist Podcast
  • Show Website
    The Social Stylist Podcast