300 episodes

The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 1 PM Pacific Time, on the VoiceAmerica Business Channel and the VoiceAmerica Variety Channel.

The Soul of Enterprise: Business in the Knowledge Economy The VoiceAmerica Talk Radio Network

    • Business
    • 5.0, 6 Ratings

The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 1 PM Pacific Time, on the VoiceAmerica Business Channel and the VoiceAmerica Variety Channel.

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Tom "Bald Dog" Varjan ,

Major eye-opening experiences

Listening to TSOE right from the beginning and practising it since 1998, I think I have a basic idea about value pricing. I also own virtually all the important books on the topic ranging from Alan Weiss, through Ron and Mahan all the way to Reed Holden.
But episode #182 on the value conversation had some huge aha moments for me, especially the assuage – pivot - close process.
I’ve got the episode transcribed (first time ever) and ended up with almost 10 pages of densely typed MS Word notes. Then I translated Ed’s buyer-seller role play to my specific area, and ended up with some really valuable conversation pieces.
And now I’m digging deeper in to the Peter Block episode. There are some amazing points there too.
I really enjoy the dyna mic of the podcast. Some dialogues between Ron and Ed, some interviews and the Free Rider Fridays. Amazing variety.
You really found your grove on the fateful Independence Day in 2014 and have been on a roll ever since.
Keep up the great work.

Susan Quesnel ,

Five Stars All the Way

Inspirational, thought proviking, informative, educational - to say the least! I always have many ah ha moments llisting to the Soul of Enterprise with Ron and Ed. So much information that has helped me with my business. If you are a self employed accountant or bookkeeper and don't have this in your favorites you are definately missing out. Highly recommended!

DavidFile ,

Simply the best

I have learned more from TSOE than all the material covered in my undergrad, grad, and CPA degrees combined. If one does not actively follow Ronald J. Baker and Ed Kless they are doing themselves a disservice.

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