100 episodes

Small Business Ownership & Personal Development

Hosted by Keith Kalfas from the Landscaping Employee Trap & Window Cleaning Blueprint.

The Untrapped Podcast With Keith Kalfas Keith Kalfas

    • Business
    • 4.8 • 21 Ratings

Small Business Ownership & Personal Development

Hosted by Keith Kalfas from the Landscaping Employee Trap & Window Cleaning Blueprint.

    These 3 Tips Will Absolutely Level Up Your Landscaping Business - If You Apply Them

    These 3 Tips Will Absolutely Level Up Your Landscaping Business - If You Apply Them

    I wrapped up an incredibly insightful session on how to take your landscaping business to the next level. In this episode, I shared 3 absolute game-changers that have helped me succeed in the industry. First off, it's all about strategically defining your service area. Then, it's crucial to develop a focused suite of services to streamline your operations. Lastly, I revealed how to turn landscaping problems into profits using my exclusive landscaping property opportunity checklist, and I'm giving it away for free!
     
    Intrigued? Join me, where I'll dive deeper into these strategies and share even more valuable information that could be a game-changer for your business.
    Here is the link to my workshop: https://www.keithkalfas.com/2dayregistermar. Don't miss out!

    "Start narrowing your focus and raising your price precedents. There's a saying you got to keep them how you got them. You have to go get brand new customers now that you have nice work shirts with nice embroidery, your trucks are clean and have logos on them, and you're licensed and insured. You go get new customers with your new identity and high-price precedents.
     - Keith Kalfas
    Topics Covered
    00:01 Broaden the service area initially, then narrow it as necessary.
    5:19 Specialize, offer profitable services, and seize new opportunities.
    7:10 Leverage property opportunities to maximize your profit. Join the landscape workshop for more insights.
     
    Key Takeaways: 
    Define Your Service Area: Take the time to carefully define your service area, focusing on building route density in specific subdivisions rather than spreading yourself too thin. Develop Your Service Suite: Narrow your focus to a few key services that you can excel at, rather than offering a wide range of services that can lead to inefficiencies and low-quality work. Turn Landscaping Problems into Profits: Utilize a landscaping property opportunity checklist to identify additional services you can offer to customers, turning potential problems into profitable opportunities.  
    Connect with Keith
    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas
    Resources and Websites: 
    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 
    Here: https://www.keithkalfas.com/Landscaping-Series
    Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
    LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 
    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
    Get Ballard: https://www.ballard-inc.com/
    Identify Your Superpower: keithkalfas.com/superpower
    Free Budget Opt-in: Keithkalfas.com/budget
    Smartphone Video Creation Guide: Keithkalfas.com/smartphone
    Identify Your Power: Keithkalfas.com/superpower
    2-Day Workshop where you LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/2dayregistermar
     

    • 8 min
    Are You Sick & Tired of Getting Lukewarm Results in Life?

    Are You Sick & Tired of Getting Lukewarm Results in Life?

    In this short episode, Keith emphasizes the importance of raising standards across all areas of life, including personal health, relationships, business, and financial management. By elevating standards, individuals can effect positive change in their behavior and interactions with others, leading to growth and improvement. Keith shares personal anecdotes, including lessons learned from their spouse and the impact of taking decisive actions based on high standards. This reinforces the idea that by committing to higher standards, one can drive significant growth in both personal and professional spheres, ultimately leading to a more fulfilling and successful life.
     
    "Raising your standards can lead to significant personal and professional growth, transforming your behavior, interactions, and overall quality of life."
     - Keith Kalfas
    Topics Covered:
    Raise all standards: Elevate standards across personal health, hygiene, sleeping habits, relationships, business etiquette, organizational skills, and finances. Commitment to change: Take decisive actions to immediately raise standards in all areas of life for growth and improvement. Self-reflection and improvement: Challenge toxic behaviors and negative self-talk, and apologize to those affected by past actions, demonstrating growth and maturity. Professional growth: Qualify customers and set policies that reflect higher standards, leading to improved interactions and outcomes. Transformation and growth: Embrace change and elevate standards to achieve significant personal and professional growth, leading to a more fulfilling life. Key Takeaways 
    The importance of raising standards across all aspects of life, including personal health, relationships, business, and finances. By committing to higher standards, individuals can drive significant growth and improvement in their behavior, interactions, and overall quality of life. The speaker emphasizes the transformative power of elevating standards and encourages listeners to reflect on their own standards and consider how raising them can lead to a more fulfilling and successful life.

     
     
    Connect with Keith
    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas
     
    Resources and Websites: 
    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 
    Here https://www.keithkalfas.com/Landscaping-Series
    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
    LANDSCAPING BUSINESS 
    How to Guide: https://www.keithkalfas.com/16
    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
    Get Ballard: https://www.ballard-inc.com/
    Easy Budgeting Blueprint: keithkalfas.com/budget
    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower
    Check this out!: ramprack.com
                             discount code: keith10

    • 9 min
    How to Delegate and Not be a Pushover

    How to Delegate and Not be a Pushover

    What strategies can be employed to train employees properly and delegate tasks effectively to maintain high-quality work in a business?
    In today's episode, Keith dives deep into the concept of the 'technical perfection deception' and its impact on business profitability. He discussed the critical importance of upholding high standards and not tolerating shortcuts, along with personal anecdotes of addressing corner-cutting and the value of effective leadership. This episode offers invaluable insights for entrepreneurs striving for sustained success. Tune in for indispensable advice and exclusive offers to elevate your business endeavors.
     
    Topics Covered

    00:00 -  Importance of maintaining business integrity and leadership.
    05:02 -  Prioritize integrity and quality work over low prices.
    09:29 - Increase pricing for thorough, meticulous service provision.
    10:30 - Slight quality reduction can increase productivity and profits.
    16:01 - Landscaping professional emphasizes perfection and client satisfaction.
    17:57 - Delegate effectively, hands-only, and inspect work carefully.
    22:09 - Maintain standards, enhance leadership, reduce stress, and improve sleep.
    32:10 - Keith Kalfas announces live events and a new book.
    34:04 - Free guide for successful smartphone business growth.
     
    Key Takeaways: 
    Quality Over Perfection - Instead of striving for 100% technical perfection, consider a minor quality adjustment that allows for efficient time utilization without compromising customer satisfaction. Leadership and Standards - Addressing corner-cutting by employees is crucial for maintaining business integrity and reputation. Effective confrontation and setting high standards ensure top-quality outcomes. Value of High Standards -  Equipping yourself with the right leadership mindset, setting high standards, and maintaining quality work not only elevates your business but also positively impacts your employees and personal life.  
    Connect with Keith
    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas
     
     
    Resources and Websites: 
    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 
    Here: https://www.keithkalfas.com/Landscaping-Series
    Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
    LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 
    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
    Get Ballard: https://www.ballard-inc.com/
    Identify Your Superpower: keithkalfas.com/superpower
    Free Budget Opt-in: Keithkalfas.com/budget
    Smartphone Video Creation Guide: Keithkalfas.com/smartphone
    Identify Your Power: Keithkalfas.com/superpower

    • 35 min
    He Owns a $15 Million Dollar Landscaping Company | But How is He Smiling?

    He Owns a $15 Million Dollar Landscaping Company | But How is He Smiling?

    In an inspiring episode of the Untrapped Podcast, host Keith Kelfas sits down with Jeremy Talboy, the dynamic founder of North Georgia Landscape Management, a thriving business exceeding $20 million annually. Jeremy, initially aspiring to be a history teacher, shares his transformation into a successful entrepreneur amidst the recession, detailing his ventures into commercial landscaping and pool construction. He emphasizes the significance of learning, teamwork, calculated risks, and a focus on customer satisfaction. Additionally, Jeremy discusses his managerial transition, investing in marketing, and leveraging a comprehensive media team. The episode also delves into navigating business growth, anxiety, and the impact of integrity and faith on success. In closing, Jeremy and the host reflect on the importance of treating people well and acting with integrity. Jeremy recommends following North Georgia Landscape's online presence for their impressive design and build projects. The host, expressing a personal connection, encourages positive reviews and shares the podcast's milestone achievements, including significant downloads and a top-40 ranking in iTunes' entrepreneur category.
     
    "The boat won't reach its destination if it stays in the harbor. It's better to start moving, even if it's in the wrong direction at first because you can always course-correct and reach your final destination faster than if you were just sitting still, unsure of which way to go."
     - Jeremy Talboy
    Topics Covered:
    Teamwork and Humility Overcoming Anxiety and Embracing Risks Delegation and Trust The Art of Hiring and Firing Professionalism in Business Positive Thinking and Manifestation Integrity in Business Pricing and Positioning Taking Massive Action Treating People Right and Listening to Your Instincts Key Takeaways 
    "You have industry partners and trade partners who can assist you. There are also people on Facebook who can provide support. If you're short on manpower, you can go to Facebook Marketplace to find individuals with access to labor, machines, and trucks. There are always people looking for work, so you need to be resourceful. Here's an epiphany: Chuck in a truck might think, "I committed to digging this ditch, so I'll just work myself to exhaustion to get it done." However, Abundant Anthony would think, "I need a team to dig this ditch because I can't afford to exhaust myself for three nights till 10 o'clock. I need to focus on being the visionary for the facility." - Jeremy

     
     
    Connect with Keith
    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas
     
    Resources and Websites: 
    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 
    Here https://www.keithkalfas.com/Landscaping-Series
    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
    LANDSCAPING BUSINESS 
    How to Guide: https://www.keithkalfas.com/16
    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
    Get Ballard: https://www.ballard-inc.com/
    Easy Budgeting Blueprint: keithkalfas.com/budget
    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower
    Discover the 3 Steps To Crush It in Your Landscaping Business: Keithkalfas.com/superpower    

    • 1 hr 12 min
    Keith Kalfas Keynote Talk at the SYNKD Live Event in Atlanta - Talking about my P.O.P.P Framework

    Keith Kalfas Keynote Talk at the SYNKD Live Event in Atlanta - Talking about my P.O.P.P Framework

    In today's episode, I've explored the emotional impact of creating motivational videos and a personal story of overcoming fear to inspire others as I share some inspirational thoughts in this event as a guest speaker. 
    I dove into content syndication strategies and social media engagement tips. You don't want to miss these actionable insights! Oh, and I also shared my journey in growing my brand through video marketing, so stay tuned for that. Remember, it's time to start making videos and sharing your unique story. Let's go all in and make an impact and tune in on the show. 
     
    "I want you to take your passion and start a podcast, start making videos, you wouldn't believe how many leads come into your business"
    - Keith Kalfas
     
    Topics Covered

    00:00 Inspire to create videos, engage, and grow.
    04:40 Passion overcomes pressure to be unique.
    07:16 Using vulnerability to share business challenges.
    11:57 The Character faces an impossible challenge, and commits to change.
    16:27 Status plays an individual identity in society.
    18:07 Authenticity leads to success and connections.
    22:13 Started small, now offering luxury property services.
    25:02 Optimized video length varies, tailored to the audience.
    30:24 Be mindful of what you share online.
    31:55 Using videos to boost confidence and motivation.
    36:43 Optimize social media use for maximum engagement.
    39:45 Hiring media person to share content widely.
     
    Key Takeaways: 
    Authenticity is Key: Understand the importance of being authentic and showcasing your unique personality when marketing businesses on social media. Authenticity builds trust and connection with your audience. Utilize Different Platforms: Analyze the importance of using different social media platforms for business and content marketing. It's important to understand and leverage the strengths of each platform to reach a wider audience and engage potential customers effectively. Embrace Vulnerability: Discover the power of vulnerability and authenticity in creating marketing videos. Sharing genuine stories and behind-the-scenes moments can connect with potential customers and earn credibility for your brand. Embracing vulnerability is the new credibility in marketing.  
    Connect with Keith
    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas
     
     
    Resources and Websites: 
    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 
    Here: https://www.keithkalfas.com/Landscaping-Series
    Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs
    LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 
    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
    Get Ballard: https://www.ballard-inc.com/
    Identify Your Superpower: keithkalfas.com/superpower
    Free Budget Opt-in: Keithkalfas.com/budget
    Smartphone Video Creation Guide: Keithkalfas.com/smartphone
    Identify Your Power: Keithkalfas.com/superpower

    • 41 min
    Mastering Social Media Marketing For Explosive Growth In Your Service Business! EXACTLY HOW I DO IT

    Mastering Social Media Marketing For Explosive Growth In Your Service Business! EXACTLY HOW I DO IT

    In this episode, Keith shares his journey of starting a landscaping business and growing it by leveraging digital marketing strategies, social media, and video marketing. He delves into the value of using virtual assistants to handle aspects of the business such as bookkeeping, marketing, and content creation. Keith underscores the importance of hiring fast and firing fast, maintaining clear communication, and providing fair remuneration to virtual assistants. His business strategy also includes having an integrator role to translate vision into reality, and using online platforms like Upwork to source virtual assistants.
     
    "Success is not a solo journey; it's the symphony of delegation, automation, and visionary leadership that orchestrates dreams into reality."
     - Keith Kalfas
    Topics Covered:
    Introduction and Personal Journey The Power of Social Media Marketing Leveraging Online Platforms for Business Growth The Importance of Consistent Content Creation The Challenges of Running a Business The Solution: Hiring Virtual Assistants Building a Media Business with Virtual Assistants The Power of Delegation and Outsourcing The Marketing Progression Pyramid The Role of Virtual Assistants in Business Growth The Importance of Brand Consistency The Power of Automation in Business Q&A Session Key Takeaways 
    The takeaway from this passage seems to be about the excitement and fulfillment that comes from achieving dreams and goals in business, particularly through delegation, automation, and hiring the right people. It highlights the importance of having a vision and being able to delegate tasks effectively to grow a business. The example of Marvin and his automation success illustrates how strategic delegation can lead to significant progress and freedom to pursue other goals, such as starting a podcast and traveling. It also emphasizes the value of investing in employees and virtual assistants, recognizing their contributions, and paying them well for their work. Overall, the message is about the transformative power of effective delegation and strategic planning in business growth.

     
     
    Connect with Keith
    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas
     
    Resources and Websites: 
    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 
    Here https://www.keithkalfas.com/Landscaping-Series
    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
    LANDSCAPING BUSINESS 
    How to Guide: https://www.keithkalfas.com/16
    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
    Get Ballard: https://www.ballard-inc.com/
    Easy Budgeting Blueprint: keithkalfas.com/budget
    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

    • 34 min

Customer Reviews

4.8 out of 5
21 Ratings

21 Ratings

Tommythemonkey ,

Great podcast

Keith you need to keep making more of these motivational podcasts that focus on mindset in both life and business. I have listened to many podcasts and read quite a few books. Your podcast resonates and is more relatable than most others I have come across. Please keep going. Thank you.

halbreed81 ,

Keith is a life-changer!

This is by far one of the most incredible podcasts I have ever listened to. Not only do you get extremely helpful business advice from Keith and his guests, but you also get incredible mindset and growth advice. Keith, you are incredible brother, thank you.

M.C Kay Productions ,

M.C Kay YardWorks & Pressure Washing

Very knowledgeable and very real, this guy knows what’s up.

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