216 episodes

The YourLIVINGBrand.live show is about what makes you unique as a brand. What you do, why you do it, who you do it for, and why you are valuable to them. Every brand has a story. Something that sets them apart and engages their audience in a positive way. Every week, we have another guest that tells us their story and how they find ways to interact with their particular audience.

Bio for Ben Baker:

I am the corporate storyteller of your brand. Let me help you engage your audience in meaningful ways.

The YourLIVINGBrand.live show Ben Baker

    • Business
    • 3.0, 2 Ratings

The YourLIVINGBrand.live show is about what makes you unique as a brand. What you do, why you do it, who you do it for, and why you are valuable to them. Every brand has a story. Something that sets them apart and engages their audience in a positive way. Every week, we have another guest that tells us their story and how they find ways to interact with their particular audience.

Bio for Ben Baker:

I am the corporate storyteller of your brand. Let me help you engage your audience in meaningful ways.

    Making Things Happen: The Journey To Becoming An Ultimate Events Guy With Steve Sims

    Making Things Happen: The Journey To Becoming An Ultimate Events Guy With Steve Sims

    It takes keen observation and perseverance to finally understand what it is you need to achieve in life. Today, Ben Baker talks to the “Real Life Wizard of Oz” Steve Sims. Besides his showstopping title, Steve is also a sought-after consultant, speaker, and bestselling author of Bluefishing: The Art Of Making Things Happen. He shares his entrepreneurial journey from working in construction, acquiring knowledge as a doorman to talking and partying with influential businesspeople.

    • 36 min
    How to Write a Brand Story that Boost Referrals - Predictable B2B Podcast

    How to Write a Brand Story that Boost Referrals - Predictable B2B Podcast

    In this episode, Ben Baker, founder of Your Brand Marketing (an employee engagement firm) shares how we can write a powerful brand story that boosts referrals.

    Some topics we discussed include:

    *How companies get employee engagement wrong
    *Is employee advocacy a subset of internal marketing
    *Who needs a personal brand story and why
    *How to write a brand story
    *The biggest mistake people get wrong with crafting a brand story by using the hero’s journey formula
    *How to write a brand story and repurpose it
    *How can you factor your brand evolution into writing your brand story
    *How to get customers to tell a version of your brand story
    *Are brand stories driven by personality
    *Is their truth to the saying that customers must buy into the story not just the product
    *Examples of companies sharing great brand stories
    *How to help a company, discover and create their brand story assuming that they’ve already got their mission and vision
    *How to persuade customers and vendors to be interviewed and gain their perspectives
    *What could businesses do to create a quick win and prove to their leadership that is worth investing in
    *Why brand story resonance is important
    *How to reiterate and reinforce the brand story at various touch points

    connect with Ben at www.yourbrandmarketing.com

    • 43 min
    Are You Truly Disruptive - Episode 8 - Creating the New Normal

    Are You Truly Disruptive - Episode 8 - Creating the New Normal

    This series is a conversation between Claire Chandler and Ben Baker about what is next in terms of leadership. How leaders are needed with vision, creativity, communication skills, the ability to inspire and enable people to see the direction that the company is headed.

    To get in touch with Ben:

    https://yourbrandmarketing.com/get-started/

    To get in touch with Claire:

    https://www.talentboost.net/

    • 22 min
    Telling Your Story To Grow And Survive In Business With Ben Baker

    Telling Your Story To Grow And Survive In Business With Ben Baker

    Business and People Podcast With Walt Bayliss Episode #55
    Telling Your Story To Grow and Survive in Business with Ben Baker.

    Designing your business to suit your life needs and engaging your customers and employees to create a better, more harmonized
    group and more success for all. Enjoy!

    • 35 min
    Giver's Gain! With Dr. Ivan Misner

    Giver's Gain! With Dr. Ivan Misner

    Business Network International or BNI is the largest referral marketing organization in the world. What made it global are its skilled visionaries and leaders like Dr. Ivan Misner, its Founder & Chief Visionary Officer. Today, Ben Baker has the privilege to talk to him about how BNI came to be, including the hiccups they experienced along the way. Dr. Misner talks about the trainings found in their platform called BNI University that they have for their chapters and their global leaders. Listen more to Dr. Misner as he shares the secrets to making a good franchise work, how to have networking success, and how to capitalize on technology for growth.

    • 35 min
    Adapting And Retraining For A New World with Ben Baker May 14 2020

    Adapting And Retraining For A New World with Ben Baker May 14 2020

    On May 14 2020 I spoke at the www.exityourway.com networking event on why it is vital to re-onboard every single employee.

    Our worlds, offices, processes, vision, mission, customers and value statements have changed. . . we need to make sure our employees and in extension, our customers and vendors understand what the changes are, why we have made these changes and how they will affect them.

    You can always reach me at www.yourbrandmarketing.com

    • 53 min

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