Being a sustainable business alone doesn't cut it anymore. Sam and Caitlin understand that you cannot compromise on your products in order to win a category and actually change consumer behavior. Your products need to look the best, they need to be affordable, they need to be easy to buy and they need to have great branding around them. Sam and Caitlin also walk us through the tiniest micro-behaviors that you can implement today to have a positive impact on the world without a ton of effort. Finally, we bring this episode home with one of the most important messages we could have covered with these two- why entrepreneurship gives them the ability to build the life that works for them instead of fitting their life in around their work. PS- listen all the way to the end of a guest appearance from Isabelle, Caitlin's weeks-old daughter!