Sean Riley has gone from being on Shark Tank to millions of dollars a year in sales.
Clean your butt. https://dudeproducts.com/
1:17 with the story of how it was created, and launching a company while having full time jobs.
4:50 Going from some cool learnings to making it a full time with less than 100K in sales by going through an incubator, and taking part time jobs to make ends meet.
6:00 Getting into more retail stores and sections, and launching complimentary products that grow bigger and faster.
7:30 Raising capital and working with Mark Cuban. They used the money toward inventory, and that’s the best place to put capital early on if you can. This let them build relationships with banks to open up lines of credit based on sales and accounts receivable. email@example.com This is a good audiogram.
10:20 Be patient and let the capital come.
10:50 $702,000 in Amazon Prime sales. Using previous data to place bets for home runs and use the inventory for future orders.
13:10 Mark Cuban’s best advice early on was don’t drown in opportunity. Spend your time with what’s working. They learned during COVID how to prioritize their loyal retailers who reordered and slotted in toilet paper isles.
15:00 Most of the budget is spent putting towards getting new trials. Their NASCAR was a partnership with Wal-Mart. This means looking at ROAS less directly for direct sales through the website.
17:35 Sean is unapologetic about sharing wins and addressing competition from big brands of toilet paper players like Royal and Charmin.
20:00 Sean loves getting involved with billboards and out of home, including the virality of online presence.
Sign up for Chris' weekly newsletter https://chrismeade.beehiiv.com/subscribe (Cross Commerce) here, and connect with him on https://twitter.com/chrismeadej (Twitter) and https://www.linkedin.com/in/cjmeade/ (Linkedin).
Chris Meade is the co-founder and CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.