7 episodes

Podcast by Annex Business Media

This is Annex: A B2B Marketing Podcast Annex Business Media

    • Business
    • 5.0 • 6 Ratings

Podcast by Annex Business Media

    The B2B Pandemic Comeback Playbook w/ Roberta Muller

    The B2B Pandemic Comeback Playbook w/ Roberta Muller

    In the first episode of Season 2, we chat with Northstar Travel Group's Roberta Muller. She walks us through the "Comeback Playbook" they built to advise B2B Marketing professionals on how and where to allocate their marketing dollars and resources during 2020 and beyond.

    • 1 hr 9 min
    Survive & Thrive through COVID-19: With special guest Ryan Dohrn

    Survive & Thrive through COVID-19: With special guest Ryan Dohrn

    In a time of rapid change and uncertainty, knowing where to focus your marketing efforts can be challenging. Marketing expert Ryan Dohrn coaches us on how to not only survive an economic downturn, but how to thrive and come out better on the other side.

    • 35 min
    Strategic B2B Event Marketing with Tara Jacobs

    Strategic B2B Event Marketing with Tara Jacobs

    Hosts Kyle Shay and Stacy Bradshaw interview Tara Jacobs, Event Manager at Annex Business Media on strategic B2B event marketing practices. Find out how B2B Marketers are leveraging live conferences, tradeshows and roundtables to increase brand exposure, generate leads and position their companies at thought leaders.

    • 31 min
    CASL: Canada’s Anti-Spam Legislation

    CASL: Canada’s Anti-Spam Legislation

    Join Stacy Bradshaw and Kyle Shay of Annex Business Media as they interview Vesna Moore, Director of Audience Development & CASL Compliance Officer at Annex and discuss CASL, Canada’s Anti-Spam Legislation!

    CASL is the federal legislation dealing with spam and other electronic threats. If your company relies on email marketing to connect with clients and potential customers, this podcast is for you. Staying in CASL compliance not only mitigates your risk of incurring a penalty, but it’s a great opportunity to reevaluate the quality of your email list. And a quality list means higher engagement and conversion rates.

    • 33 min
    Webinars: Why they Work for B2B Marketers

    Webinars: Why they Work for B2B Marketers

    Find out how webinars can help you offer value, position your company as a thought leader, generate quality leads and further engage prospects already in your sales cycle. Kyle Shay, Directory of Digital Media and Stacy Bradshaw, Project Manager offer insights into how to make the most of your B2B Webinars.

    • 27 min
    Email Marketing: The Workhorse of B2B Marketing

    Email Marketing: The Workhorse of B2B Marketing

    Join Kyle Shay, Director of Digital Media and Stacy Bradshaw, Project Manager, as they discuss why email marketing is a powerful tool for any B2B business and outline key strategies for building effective email marketing campaigns.

    • 24 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

GVB79205 ,

This is Annex

This content is excellent and the presenters are very good. I look forward to future episodes.

berbre123 ,

Fantastic source of information

These podcasts are filled with knowledge, are an easy listen and are to the point. I’ll be heading into work next week with some new marketing insights! Thank you, and I can’t wait to keep listening!

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