261 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketin‪g‬ Joe Pulizzi & Robert Rose

    • Marketing
    • 4.8 • 19 Ratings

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    Twitter Goes Full Twitch

    Twitter Goes Full Twitch

    To kick off the show, Joe and Robert detail their "advanced" Clubhouse experience (likes and dislikes) and why it may have legs.
    And did you check out the Tom Cruise deepfakes?
    Roku buys Nielsen's Advanced Video property, and increases its chances to corner the personalized TV advertising market.
    Axios details the ever-increasing amount of gambling properties getting into the content marketing game.
    Twitter does a Twitch and plans to launch a "Super Follows" program, which will most likely integrate into Twitter Spaces.
    And finally, Facebook launches a huge ad campaign against Apple's privacy restrictions. Can anyone say Philip Morris?
    In rants and raves, Joe discusses Wall Street Bets move to decentralization and Kings of Leon's new NFT while Robert rants about Google's privacy bomb.
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    This week's sponsor: Exceed.ai
    It is a known, and sad, fact that SaaS companies spend a not-so-small fortune on lead gen. CRMs are clogged with leads that, truth be told, get very little attention, usually in the form of nurture automation, a.k.a. pre-defined email sequence. The result? Few leads are converted and qualified into SQLs. Money spent goes to waste as sales team don’t have the capacity to properly qualify leads resulting in cold to lukewarm leads being pushed to sales calls just to ‘fill in the quota’, so to speak. This time, it’s time that’s wasted. You know where this is going… there must be a better way... Enter Exceed, intelligent AI that autonomously and automatically nurtures and qualifies leads. Exceed digs into your CRM and starts engaging leads in two-way conversations via email, website chat and text messages. The interactions are wholly conversational and personalized based on user and historical data. Once the AI qualifies a lead it independently books a sales call with the relevant sales rep and – immediately – goes back to qualifying more leads. 
    https://exceed.ai/
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    Catch past episodes show notes at ThisOldMarketing.site.

    • 1 hr 6 min
    How Evil Is Facebook?

    How Evil Is Facebook?

    In headline news, Facebook makes a deal with the Aussie press, doing exactly what we said they would do last week. At the same time, Facebook commits to $1 billion for the news industry. A generous gift or more of the same from Facebook?
    Macy's media network is taking off to a tune of more than $35 million. Can their business model be saved? Robert and Joe believe the opportunities are great in number.
    Print is back again, while the great ad tech consolidation is upon us.
    Rants and raves include social money creator tokens from an Oregon-based band and the worldwide web is ending as we know it.
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    This week's sponsor: accessiBe
    accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action.
    Get an accessibility test on your website here.
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    Catch past episodes show notes at ThisOldMarketing.site.
     

    • 1 hr 6 min
    Facebook Invades Australia

    Facebook Invades Australia

    This week Joe and Robert cover the big news that, after the passage of a media bargaining law, Facebook bans all media companies from its app. Shock abounds, with a number of sites that are "not" media companies being affected.
    YouTube tries to be more like TikTok and Snap and launches a number of "short-video" strategies.
    And news from the passion economy with the launch of Li Jin's Atelier Ventures, a $13 million fund to support content creators and content creator tech.
    Rants and raves include Joe's take on non-fungible tokens (NFTs) and Robert's commentary on how tech companies are taking over higher education.
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    This week's sponsor: accessiBe
    accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action.
    Get an accessibility test on your website here.
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    Catch past episodes show notes at ThisOldMarketing.site.
     

    • 1 hr 6 min
    Clubhouse to Get Clubbed?

    Clubhouse to Get Clubbed?

    It's our annual "rip apart the Super Bowl ads" show, which may not mean much since viewership sank to a 15-year low.
    Twitter announced stellar earnings, including a possible subscription plan roll out. In addition, Twitter is getting aggressive with Spaces (their Clubhouse competitor). Facebook's getting into the mix as well. How much time does Clubhouse have? Will it survive?
    Niche media companies (like Allrecipes) are all the rage. Even the New York Times is launching a newsletter for kids.
    Rants and raves include how New York Times is doubling down on its email newsletter model, while the Atlantic and Salesforce partner on a Black-history project.
    Catch past episodes show notes at ThisOldMarketing.site.

    • 1 hr 3 min
    Hubspot Does the Hustle

    Hubspot Does the Hustle

    Twitter was abuzz this week when Hubspot announced their purchase of newsletter/small-business media company the Hustle. Terms of the deal were not disclosed. That said, everyone is very happy (except tech companies and traditional media).
    Clubhouse, now worth a billion dollars, says it's getting into the subscription game. Good idea? Maybe...but a better idea for Twitter.
    The boys go in-depth on the future of social audio. Joe is high on the idea...Robert is meh at best.
    Rants and raves includes Tim Cook's war on Facebook and how the Columbia Journalism Review is uber bias.
    Catch past episodes show notes at ThisOldMarketing.site.

    • 1 hr 9 min
    When SPACs Attack

    When SPACs Attack

    The big news of the week was Twitter buying Revue, a Substack competitor that launches Twitter into the subscription business.
    What could save or kill the media business? SPACs! Media SPACs are off to a roaring start for 2021, with no end in sight.
    Rolling Stone does a Forbes and starts a pay-to-play "culture" council, further destroying the once-great media brand, while Clubhouse becomes a Unicorn and is the big social media craze of the year (so far).
    Rants and raves include Robert's rave about a Google Analytics competitor while Joe raves about wallstreetbets taking on Wall Street.
    Catch past episodes show notes at ThisOldMarketing.site.

    • 1 hr 7 min

Customer Reviews

4.8 out of 5
19 Ratings

19 Ratings

Rob LeLacheur ,

A must listen for those passionate about content marketing.

I’ve been listening to Robert and Joe for a few years now and I genuinely enjoy their friendly banter and their great insight into content marketing. Time well invested with these two!

Rob LeLacheur
Road 55
Edmonton, AB, Canada

JRDZ89 ,

Not enough value

Too much football talk. Get to the content already. Take a page out or Stelzner’s book

esc williams ,

I make my team listen every week

Great chats, solid insights, common sense. All things in short supply in most marketing podcasts these days. I actually make my team at work listen to these guys; it makes me look a lot less judgey. Keep it up!

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