1 hr 7 min

Tips For Selling And Marketing Direct Using Meta Ads With Matthew J Holmes The Creative Penn Podcast For Writers

    • Books

What mindset shift do you need if you want to sell direct? How can you use Meta and AI tools to amplify your marketing? Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com.







In the intro, how to sell more books at live events [BookBub]; Future of publishing and LBF, includes video of our live panel [Orna Ross on SelfPublishingAdvice]; 5 Trends we learned at the Future of Publishing [Kickstart Your Book Sales]; Author business and Author Nation [Wish I'd Known Then]; Amazon de-lists my Companion workbooks, but you can buy the spiral-bound versions and bundles on my store, CreativePennBooks.com.







Plus, Nvidia's Earth2 digital twin development platform for climate science; Moonshots and Mindsets Podcast with Peter Diamandis; Sam Altman on GPT-5 [Lex Fridman] ; Using Claude for Shopify mass upload template [M.C.A. Hogarth]; Plus, join me and Joseph Michael for our AI webinar, 4 April, 8pm UK — register here to join us live or get the replay.













Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at www.ProWritingAid.com/joanna















Matthew J. Holmes is a book marketing and direct sales specialist and the business partner of fantasy author, Lori Holmes. Matt has a great newsletter and courses for authors around Facebook ads and direct sales.







You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 







Show Notes









* A mindset shift when switching from KU to direct sales







* Control of your cash flow and customer base with direct sales







* Email marketing strategies

What mindset shift do you need if you want to sell direct? How can you use Meta and AI tools to amplify your marketing? Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com.







In the intro, how to sell more books at live events [BookBub]; Future of publishing and LBF, includes video of our live panel [Orna Ross on SelfPublishingAdvice]; 5 Trends we learned at the Future of Publishing [Kickstart Your Book Sales]; Author business and Author Nation [Wish I'd Known Then]; Amazon de-lists my Companion workbooks, but you can buy the spiral-bound versions and bundles on my store, CreativePennBooks.com.







Plus, Nvidia's Earth2 digital twin development platform for climate science; Moonshots and Mindsets Podcast with Peter Diamandis; Sam Altman on GPT-5 [Lex Fridman] ; Using Claude for Shopify mass upload template [M.C.A. Hogarth]; Plus, join me and Joseph Michael for our AI webinar, 4 April, 8pm UK — register here to join us live or get the replay.













Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at www.ProWritingAid.com/joanna















Matthew J. Holmes is a book marketing and direct sales specialist and the business partner of fantasy author, Lori Holmes. Matt has a great newsletter and courses for authors around Facebook ads and direct sales.







You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. 







Show Notes









* A mindset shift when switching from KU to direct sales







* Control of your cash flow and customer base with direct sales







* Email marketing strategies

1 hr 7 min