28 episodes

Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands. Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)

Ueber-Brands JP Kuehlwein & Wolf Schaefer

    • Marketing

Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands. Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)

    Haven’s Kitchen: About Sharing Life Skills and Sauces – Alison Cayne, Founder

    Haven’s Kitchen: About Sharing Life Skills and Sauces – Alison Cayne, Founder

    Alison Cayne, Founder of Haven's Kitchen, a cooking school and packaged food purveyor in New York tells us how her brand is made for 'hustlers' like her. This story is about a purpose-led and disciplined approach to brand- and business building, sans the 'unicorn' glazing. Continue reading →

    FRoSTA: Putting your Money Where Your Mission Is – Felix Ahlers, CEO

    FRoSTA: Putting your Money Where Your Mission Is – Felix Ahlers, CEO

    Felix Ahlers, CEO of European frozen foods company FRoSTA tells us how he evolved and elevated the mission of the industrial food processor to: "Preparing meals the way grandma would" - using only natural ingredients and no synthetic additives. He shares lessons learned along the way that traditional manufacturers struggling to adjust to peoples' desires for a wholesome lifestyle and a healthy environment should learn from. Continue reading →

    Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I

    Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I

    Traditional firms feel the heat from the exploding businesses of platforms and look to become one themselves. Platform businesses are all about participation and should be about positive relationships - desirable ingredients for strong brand equity. However, many platform brands are not used because we like or respect them. How can traditional brands get into the business of platforms and how can one get platform branding right? JP had a discussion on the subject with Erich Joachimsthaler at Vivaldi Group. Continue reading →

    TerraCycle: How To Brand Waste – Tom Szaky, CEO and Co-Founder explains

    TerraCycle: How To Brand Waste – Tom Szaky, CEO and Co-Founder explains

    TerraCycle founder and CEO Tom Szaky tells us about how he is pushing "Eliminating the Idea of Waste" and his brand to the top of mind of consumers and packaged goods manufacturers alike. Without spending a dollar on advertising but by expending lots of energy and creativity against a vision he wants us to share. Continue reading →

    Trust and a shared Truth are key to Airbnb’s Success – Douglas Atkin, ex-Global Head of Community explains

    Trust and a shared Truth are key to Airbnb’s Success – Douglas Atkin, ex-Global Head of Community explains

    Airbnb's former Global Head of Community - Douglas Atkin - tells us about how he helped the platform find a purpose and the central role it- and engineering social Trust have played in making Airbnb an Ueber-Brand. Among many other insights. Enjoy! Continue reading →

    Purpose and Promotion Don’t Mix Well – Ben & Jerry’s Global Social Mission Officer Dave Rapaport explains

    Purpose and Promotion Don’t Mix Well – Ben & Jerry’s Global Social Mission Officer Dave Rapaport explains

    Ben & Jerry's Global Social Social Mission Officer Dave Rapaport tells us what it takes to be an authentic, purpose-led but profitable brand. Hints: Do not mix purpose and promotion - in a marketing kind of way - and stand up to be counted... when it really counts. Continue reading →

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