41: Uncovering Your Unique Competitive Offer The Copy Dates Podcast

Figuring out your offer differentiator is CRITICAL. It can really make or break your launch. Why are people going to choose YOUR offer if they don’t know why it’s better than all the other ones out there?
In this episode we take a closer look at:
How to identify the ways that your offer fills gaps that no one else does Ways to capitalize on that in your copy Making your program’s differences obvious for the client will go a long way, and reinforcing those differences on your sales pages and emails will drive your point home. 
It also helps take the work out of the process for the buyer; their mind is made up before they even feel like they have to go look at an alternative program. 
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