314 episodes

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
Hosted on Acast. See acast.com/privacy for more information.

Under the Influence with Terry O'Reilly But Wait, There's More!

    • Society & Culture
    • 4.7 • 5.5K Ratings

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
Hosted on Acast. See acast.com/privacy for more information.

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

    When You're This Big, They Call you Mister

    When You're This Big, They Call you Mister

    There are some time-honored honorifics in the world of marketing.
     
    “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. 
     
    Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s.
     
    They’re usually leaders in their category.
     
    Is it because those products are the best?
     
    Or – is it because those brand names give the products a sense of respect and authority?


    Hosted on Acast. See acast.com/privacy for more information.

    • 27 min
    Terry Interviews Arkells Lead Singer Max Kerman

    Terry Interviews Arkells Lead Singer Max Kerman

    Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive industry.
    Frontman Max Kerman tells Terry the inventive ways they market their music, the creative ideas Arkells use to launch new material, and what marketing from other bands they admire.

    Hosted on Acast. See acast.com/privacy for more information.

    • 38 min
    Buy-O-Pics: When Brands Become Movies

    Buy-O-Pics: When Brands Become Movies

    As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular.
    “Barbie” is breaking box office records.
     “Air” tells the story of Nike signing Michael Jordan.
    “Blackberry” explains the spectacular rise and fall of the first smartphone – and is getting great reviews.
     
    And a movie about the origins of McDonald’s – starring Michael Keaton - just might surprise you.
    They don’t only tell the brand stories, they each ask big, existential questions.

    Hosted on Acast. See acast.com/privacy for more information.

    • 28 min
    Seeing is Believing: The Power of Demonstration Commercials - Part 2

    Seeing is Believing: The Power of Demonstration Commercials - Part 2

    Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent.
    Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers.
    And a stunt where an ad agency put $3 million dollars between the glass of a bus shelter - unguarded, to demonstrate a point.


    Hosted on Acast. See acast.com/privacy for more information.

    • 26 min
    But Wait, There's More: The Making of the Taylor Swift Episode (Terry's Version)

    But Wait, There's More: The Making of the Taylor Swift Episode (Terry's Version)

    You get to be a fly on the wall as we create our Taylor Swift episode. Listen in to how we decide on a topic, how we brief our researchers, you’ll hear Terry recording the show, you’ll hear the conversation between Terry and Geoff, our sound engineer, and you’ll listen in on meetings to decide how to promote and schedule the many versions of the episode. Pull up a chair, you’re part of the team this week.

    Seeing is Believing: The Power of Demonstration Commercials

    Seeing is Believing: The Power of Demonstration Commercials

    This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.
    Because there is nothing more powerful than a dramatic product demonstration.
    We’ll talk about a famous Krazy Glue commercial.
    And a Volvo ad where the ad writer risked his life to demonstrate a point.


    Hosted on Acast. See acast.com/privacy for more information.

    • 26 min

Customer Reviews

4.7 out of 5
5.5K Ratings

5.5K Ratings

ve4jim ,

It was a great podcast

Everything must end and for me this is the case with Under the Influence. I have listened to all of the epsodes either on CBC ornow as podcasts and many times as repeats because they are so very interesting. Now I get it that this is about making money , however the way in which the show is transitioning to a subscription model with little or no choice is going against my grain. I have tried to play just now a few of the newer ones but they only will play using the free trial. Well Terry I won’t be under your influence so sadly you will be losing this listener.

CLDoz ,

Too many ads

Will unfollow

Jay Koenig ,

The BEST show about marketing EVER!

One of the reasons why I I started marketing my favorite brand is because of your show, I listen every day via podcast! Each time I listen, I get lots of information on how marketing and how different marketing strategies work. Not only that, but you get to learn on how the production or. Origin of a product was created!

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