195 episodes

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Under the Influence from CBC Radio CBC

    • Business
    • 4.7 • 4.3K Ratings

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

    S10E02 - Switch-Pitchers: When Spokespeople Change Brands

    S10E02 - Switch-Pitchers: When Spokespeople Change Brands

    This week, we explore what happens when an established spokesperson switches brands. We’ll tell the story of how the Verizon “Can you hear me now?” guy ended up pitching Sprint, how “The Most Interesting Man in the World” went from Dos Equis to tequila and how a spokesperson for a hamburger chain got fired when she pitched spaghetti sauce.

    • 27 min
    S10E01 - The Times They Are A-Changin': Brands Crushed By Zeitgeist

    S10E01 - The Times They Are A-Changin': Brands Crushed By Zeitgeist

    Welcome to Season 10. It's good to be back. This week, we explore how this new era of racial reckoning is affecting the world of marketing. Several of the leading brands have their roots in racial stereotypes, like Aunt Jemima - which took its imagery from the slave era. Some brands, like Eskimo Pies, have announced they are now re-naming their products and acknowledging their old names were offensive to Indigenous people. We'll also look at sports teams and their long history of controversy with team names. Hope you'll join us.

    • 27 min
    Under the Influence is back January 7th

    Under the Influence is back January 7th

    We’ve got a fun 2021 season planned for you. Here’s a sneak peek at what's in store...

    • 1 min
    S9E26 - Ask Terry 2020

    S9E26 - Ask Terry 2020

    This week it’s our final episode of the 2020 season, where we answer listener questions sent to us through social media. Like - why the most popular Super Bowl commercial chose to replace their lead actor, why Gatorade’s famous "Be Like Mike" campaign called Michael Jordan “Mike” when no one ever called him that before and we’ll answer the age-old question - why are there so many bad ads?

    Thanks for tuning in, folks. It's been a fun season. We'll see you next year.

    • 27 min
    S9E25 - You Must Remember This: The Mandela Effect

    S9E25 - You Must Remember This: The Mandela Effect

    This week we’re talking about the Mandela Effect. It is defined as “collective false memory.” That means many of us remember things incorrectly and we all remember them incorrectly the same way. From famous movie lines to song lyrics to details of traumatic events and even to famous commercials, we all think our memories are time-stamped videos of our lives. But they are not.

    • 26 min
    S9E24 - Branding A Disease

    S9E24 - Branding A Disease

    This week, we explore the branding of diseases. Over the course of history, diseases have been named after people and countries with devastating effects. Names have stigmatized entire regions, decimated industries and have even caused diplomatic crises. And countries have weaponized diseases for political purposes. As with all branding, words matter.

    • 27 min

Customer Reviews

4.7 out of 5
4.3K Ratings

4.3K Ratings

sophierg9 ,

Learn fun

It’s a good podcast 10/10

how many bosuns are there ,

Awesome podcast

My mom likes this podcast so when I herd it and liked it intently but there’s some that I don’t like

rerereeerr ,

Best podcast

I love listening to terry on long car rides or short bike rides it’s very interesting and I make my friends say wow with all the marketing facts I know! Thanks terry for making this podcast

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