319 episodis
Under the Influence with Terry O'Reilly But Wait, There's More!
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- Society & Culture
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4,7 • 5,6m valoracions
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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
Hosted on Acast. See acast.com/privacy for more information.
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Ham on Wry: Sandwich Board Advertising
Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising:
The sandwich board.
They have been around for over 200 years.
Cities try and ban them.
Storekeepers love them.
They can make you smile.
They can make you angry.
They can attract a lot of attention.
They are the pop-up ads of the physical world. -
But Wait, There's More: Ask Me Anything (and you did!)
A special bonus episode where Terry answers listener questions. And there’s some good ones. Listeners ask how to break into the advertising business, what those Brand Power commercials are all about, and they even ask Terry’s wife Debbie what her favourite Terry-penned ad is.
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Pants on Fire: When Customers Lie to Marketers
Customers often lie to companies in surveys, polls and focus groups.
Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.
So what are advertisers to do?
One solution is Google.
What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box.
Hosted on Acast. See acast.com/privacy for more information. -
Cheeky Advertising
80% of all advertising is ignored.
That’s why some advertisers employ cheeky advertising.
It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone.
We’ll talk about a fruit company that printed an open letter to the Pope.
An airline campaign that told you to “keep it in your pants.”
And a product that claims your grandparents had more sex than you.
Hosted on Acast. See acast.com/privacy for more information. -
Billionaire Tourism
Most tourism marketing aims at the largest audience possible.
This week, we look at a sub-category aimed at the smallest audience possible:
Billionaire Tourism.
The super wealthy get bored easily.
That means luxury tour planners dream up extreme vacation ideas.
From outer space, to the bottom of the ocean, to secretly getting the key to the Sistine Chapel, it’s a whole new pricey world.
Hosted on Acast. See acast.com/privacy for more information. -
When You're This Big, They Call you Mister
There are some time-honored honorifics in the world of marketing.
“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel.
Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s.
They’re usually leaders in their category.
Is it because those products are the best?
Or – is it because those brand names give the products a sense of respect and authority?
Hosted on Acast. See acast.com/privacy for more information.
Ressenyes del públic
Supernova, Nice to Know Ya
Agreed it was a great podcast. An interesting insider’s account that just burnt itself out getting high on its own supply. Turned top heavy with marketing and ads and spin-offs, sad, but that’s the pain part of nostalgia. ‘Twas a lark, but it’s jumped the shark.
It was a great podcast
Everything must end and for me this is the case with Under the Influence. I have listened to all of the epsodes either on CBC ornow as podcasts and many times as repeats because they are so very interesting. Now I get it that this is about making money , however the way in which the show is transitioning to a subscription model with little or no choice is going against my grain. I have tried to play just now a few of the newer ones but they only will play using the free trial. Well Terry I won’t be under your influence so sadly you will be losing this listener.
No Longer Under the Infuence
We have been devoted fans and played all of the archive episodes and loved learning from you.
This subscription venture is horrible and we will never even do a trial. The commercials have become increasingly annoying and irrelevant. Your credibility has suffered since you will now vouch for anything as long as the Price is Right!
Good-bye