44 min
Uproot Collective: Investing in Commercialization Platform for Local Food Brands with Chris Lerohl, CEO & Co-Founder From Funding to Fame
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- Investing
Our guest today is Chris Lerohl, CEO & Co-Founder of Uproot Collective, a scalable commercialization platform for growing locally inspired brands with the necessary infrastructure, systems, marketing, and sales channels to take amazing and emerging products from local markets nationally.
Since launching in 2014 as Honest Dumplings before transforming into the company we know today, Uproot Food Collective is providing local businesses a path for growth and connecting consumers with premium local food brands. The company empowers hundreds of locally inspired culinary artisans, unleashing their energy, commitment, and passion to create new and innovative food products. Unique Portfolio of Owned Brands such as South Island Pie Co, a leading New Zealand Style Meat Pie with over 500 sold per day in Alberta alone. Honest Dumplings is a leading innovator in the frozen Asian category while NKD is an innovative and leading raw dark chocolate confection. In leveraging advanced food manufacturing systems, cloud-based operations, and a highly efficient e-commerce platform, the company has achieved impressive results, with an error rate of only 0.3% and the ability to process and deliver 50,000 orders in three years.
In this episode, we chat with Chris as he discusses his vision of creating for others what he wished he had for his business, what it's like working with emerging local brands, and the importance of brand ambassadors.
Interested in learning more about Uproot Collective? Check out their campaign page at www.frontfundr.com/uproot.
About FrontFundr
FrontFundr is democratizing the private sector investment model. We empower all Canadians to invest in private companies they believe in while giving entrepreneurs access to the funding they need to grow.
To date, we've built up a community of over 34,000 users, run 100+ successful funding campaigns, and helped businesses raise more than $120 million. For more information, visit www.frontfundr.com.
Want to stay up to date with everything FrontFundr? Subscribe to our weekly newsletter you'll get a heads-up on upcoming events and information on our campaigns. Click here: http://eepurl.com/ghqqeP.
Our guest today is Chris Lerohl, CEO & Co-Founder of Uproot Collective, a scalable commercialization platform for growing locally inspired brands with the necessary infrastructure, systems, marketing, and sales channels to take amazing and emerging products from local markets nationally.
Since launching in 2014 as Honest Dumplings before transforming into the company we know today, Uproot Food Collective is providing local businesses a path for growth and connecting consumers with premium local food brands. The company empowers hundreds of locally inspired culinary artisans, unleashing their energy, commitment, and passion to create new and innovative food products. Unique Portfolio of Owned Brands such as South Island Pie Co, a leading New Zealand Style Meat Pie with over 500 sold per day in Alberta alone. Honest Dumplings is a leading innovator in the frozen Asian category while NKD is an innovative and leading raw dark chocolate confection. In leveraging advanced food manufacturing systems, cloud-based operations, and a highly efficient e-commerce platform, the company has achieved impressive results, with an error rate of only 0.3% and the ability to process and deliver 50,000 orders in three years.
In this episode, we chat with Chris as he discusses his vision of creating for others what he wished he had for his business, what it's like working with emerging local brands, and the importance of brand ambassadors.
Interested in learning more about Uproot Collective? Check out their campaign page at www.frontfundr.com/uproot.
About FrontFundr
FrontFundr is democratizing the private sector investment model. We empower all Canadians to invest in private companies they believe in while giving entrepreneurs access to the funding they need to grow.
To date, we've built up a community of over 34,000 users, run 100+ successful funding campaigns, and helped businesses raise more than $120 million. For more information, visit www.frontfundr.com.
Want to stay up to date with everything FrontFundr? Subscribe to our weekly newsletter you'll get a heads-up on upcoming events and information on our campaigns. Click here: http://eepurl.com/ghqqeP.
44 min