59 min

Values, Not Demography, Are Destiny: A Conversation With Michael Adams Insights with Don Mills and David Campbell

    • Business

This episode features a fascinating interview with one of Canada's most distinguished market researchers, Michael Adams, the Chairman and Co-Founder of Environics Research. In this wide-ranging conversation, Michael provides listeners with a data-based analysis of the diverging differences in values between Canadians and Americans through the pioneering work done by Environics in social values research.

This episode features a fascinating interview with one of Canada's most distinguished market researchers, Michael Adams, the Chairman and Co-Founder of Environics Research. In this wide-ranging conversation, Michael provides listeners with a data-based analysis of the diverging differences in values between Canadians and Americans through the pioneering work done by Environics in social values research.

59 min