How often do we hear that in order to market successfully, we have to be DEEPLY in tune with what our audience wants and needs and to be constantly addressing their pain points in all of our content?
What if we put all of that second to showing up and designing a business that’s natural and authentically-aligned to who we are at the core? What if we created a brand message that sounds like the people we are when we talk to our best friends?
Also, when we find that we are not being authentic to our true selves in business - whether its a misalignment of the services we’re offering, or with a brand identity that’s not truly presenting our personalities, is it time to pivot? And seriously - what does that even look like?
In this episode we talk with Candice D’Angelo, owner of Candice Consults, to get her take on what it means to pivot to a more authentic place as an online, service-based business owner. She gives us the exact formula she uses with her clients to uncover their true zone of genius and start loving every minute of entrepreneurship!
Candice specializes in helping successful online service providers plan & implement the next chapter of their business.
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Intro music by Danya Vodovoz