Soak Wash is a huge Canadian success story...there's also has a ton of sustainability built right into Soaks production. A perfect fit for this season on What's This Place?
Jacqueline Sava wanted to build a laundry detergent from a skin care perspective: Something that is as gentle on your hands and smells just as great as the soaps we use on our bodies.
"People sometimes think of clothes so passively. It's actually incredibly hard work from a design standpoint, to make fabric fit on the human body in a way that's comfortable and functional. It's complex to make clothing great! So enjoy it and appreciate that, and take care of it because it's an important part of your life."
Forget about those other laundry washes, this is the one you've been searching for.
Who is Jacqueline Sava and what is Soak Wash? Let's go inside to find out.