What To Do When the Traditional Playbook Isn’t Working

In this episode of Ready to Real Estate, TRREB President Daniel Steinfeld speaks with the CEO of Red Apple Coaching, Mary-Anne Gillespie, about what REALTORS® should do when the traditional real estate playbook no longer works. Gillespie encourages agents to build relationship-based businesses, communicate with clients in meaningful ways, and focus on consistent, measurable lead generation instead of waiting for the market to change.