What You Need to Know About E-A-T with Lily Ray Content and Conversation: SEO Tips from Siege Media

Last year, Google made a big splash with E-A-T.

Cut to COVID and authoritative and trustworthy news in YMYL (Your Money Your Life) become an even greater focus for Google.

Now that the dust has (somewhat) settled, Caroline chatted with Lily Ray from Path Interactive who has been talking all things E-A-T since her article published last year.