What You Need to Know About E-A-T with Lily Ray

Show Notes:

• 00:53: Debunking common E-A-T myths
• 2:10: How does E-A-T relate to the Medic Update?
• 4:25: What should you focus on for E-A-T if you’re in YMYL?
• 7:12: Realistic timelines to see outcomes from E-A-T related changes
• 9:50: Getting buy-in for E-A-T changes
• 10:45: Does domain authority and brand recognition matter more with E-A-T?
• 15:57: Is it realistic to expect to outrank .gov sites now?
• 20:37: How to balance E-A-T with a company’s mission
• 23:08: Unique or unexpected methods of showcasing E-A-T
• 27:33: What keeps you up at night with E-A-T?

Show Links:

• What Does It Mean to Have Good E-A-T? by Lily Ray
• Lily’s Conductor Speech on Factoring E-A-T Into Your SEO Strategy
• Follow Lily on Twitter
• Follow Caroline on LinkedIn
• Produced by Cara Brown
• Send us an email

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