24 min

When to Team Up with Your Competition HBR IdeaCast

    • Management

Barry Nalebuff, professor at Yale School of Management and cofounder of Honest Tea, says too many companies shy away from cooperating with a competitor, and they’re leaving value on the table. He says even when working with other companies to find mutual benefits is not a clear win, cooperating may still be better than not cooperating. He shares how Honest Tea, Apple, Ford, and other firms analyze and capitalize on opportunities without giving up their secret sauce. Nalebuff is the author, with NYU Stern professor Adam Brandenburger, of the HBR article "The Rules of Co-opetition."

Barry Nalebuff, professor at Yale School of Management and cofounder of Honest Tea, says too many companies shy away from cooperating with a competitor, and they’re leaving value on the table. He says even when working with other companies to find mutual benefits is not a clear win, cooperating may still be better than not cooperating. He shares how Honest Tea, Apple, Ford, and other firms analyze and capitalize on opportunities without giving up their secret sauce. Nalebuff is the author, with NYU Stern professor Adam Brandenburger, of the HBR article "The Rules of Co-opetition."

24 min

Plus par Harvard Business Review

HBR IdeaCast
Harvard Business Review
Women at Work
Harvard Business Review
Coaching Real Leaders
HBR Presents / Muriel Wilkins
After Hours
TED Audio Collective / Youngme Moon, Mihir Desai, & Felix Oberholzer-Gee
Cold Call
HBR Presents / Brian Kenny
Dear HBR:
Harvard Business Review