26 min

Who is the New CMO? Marketing Disrupted

    • Management and Marketing

The changing face of marketing and the new responsibilities of CMOs. Jeffrey Hayzlett, CEO of The Hayzlett Group on why the main role of the modern CMO is to ‘deliver on promises made’. Betsey Chung, from TD Canadian Banking, talks about how the bank is keeping up with the digital and technological evolution. And a feature interview with Theresa McLaughlin, Global CMO of TD bank, about why she believes her main job is to be the company’s chief storyteller.

The changing face of marketing and the new responsibilities of CMOs. Jeffrey Hayzlett, CEO of The Hayzlett Group on why the main role of the modern CMO is to ‘deliver on promises made’. Betsey Chung, from TD Canadian Banking, talks about how the bank is keeping up with the digital and technological evolution. And a feature interview with Theresa McLaughlin, Global CMO of TD bank, about why she believes her main job is to be the company’s chief storyteller.

26 min