25 min

Why Authenticity and Inclusivity Must Go Hand-in-Hand Think Retail

    • Design

In North America, demographic changes are creating a more diverse customer base. This means that brand strategy and marketing needs to become more inclusive quickly. But some marketers are nervous about making mistakes trying to speak to audiences with different experiences. 
Today, my guest is Puja Prakash – a graduate student at OCAD, completing her master's in Strategic Foresight. We’re going to talk about why this is so important to take on, and how to put yourself in the best possible position to be authentic and inclusive. 

See acast.com/privacy for privacy and opt-out information.

In North America, demographic changes are creating a more diverse customer base. This means that brand strategy and marketing needs to become more inclusive quickly. But some marketers are nervous about making mistakes trying to speak to audiences with different experiences. 
Today, my guest is Puja Prakash – a graduate student at OCAD, completing her master's in Strategic Foresight. We’re going to talk about why this is so important to take on, and how to put yourself in the best possible position to be authentic and inclusive. 

See acast.com/privacy for privacy and opt-out information.

25 min