Why Brands Need to Focus on Community More Than Audience Campaign Mode

This week we welcome Sara Wilson to the podcast. Sara is a journalist and the founder of SW Projects.

A swiss army knife of talent, prior to founding SW Projects, Sara ran lifestyle partnerships at Facebook & Instagram, served as an editor at The Huffington Post and Los Angeles magazine, and wrote for several leading publications, including The Economist, People magazine, and The Independent. 

She has been featured as an authority on digital strategy in Forbes, Women's Wear Daily, Vogue, Fast Company, Stylus’ State of Media 2020 report, at SXSW, and on the Girlboss Radio podcast. She has also written on the theme for the Harvard Business Review, AdAge, and Quartz. So she's more than qualified to talk about all things community and gaming with us!

Find Sara and her work on the following links

Website - swprojects.co

Linkedin - www.linkedin.com/in/saraewilson/

Twitter - www.twitter.com/wilsonspeaks

Instagram -  www.instagram.com/sarawilson

Digital Campfires - https://www.digitalcampfires.co/

HBR piece: https://hbr.org/2020/02/the-era-of-antisocial-social-media

Connect with us at Campaign Mode

Email - hello@campagin-mode.com