25 min
Why People Buy - Part 1 - JTBD for innovative products with Alan Klement Product: Knowledge — the Product Marketing Podcast
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- Marketing
Part 1 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your product for features, they hire your product to do a job: to make their life better.
Graphos Product: https://graphosproduct.com
Klement's "Jobs to Be Done" (JTBD) idea is game-changing, transforming how product marketers approach and understand products and customers.
Klement’s perspective on “Jobs to Be Done” (JTBD) is game-changing, transforming how product marketers approach and understand products and customers.
Book: http://www.whencoffeeandkalecompete.com
Twitter: @alanklement
Jobs to Be Done Website: https://jtbd.info
Part 1 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your product for features, they hire your product to do a job: to make their life better.
Graphos Product: https://graphosproduct.com
Klement's "Jobs to Be Done" (JTBD) idea is game-changing, transforming how product marketers approach and understand products and customers.
Klement’s perspective on “Jobs to Be Done” (JTBD) is game-changing, transforming how product marketers approach and understand products and customers.
Book: http://www.whencoffeeandkalecompete.com
Twitter: @alanklement
Jobs to Be Done Website: https://jtbd.info
25 min