23 min

Why People Buy - Part 2 - JTBD for innovative products with Alan Klement Product: Knowledge

    • Marketing

Part 2 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your product for features, they hire your product to do a job: to make their life better.
Klement’s perspective on “Jobs to Be Done” (JTBD) is game-changing, transforming how product marketers approach and understand products and customers.

Episode 1: What is "Jobs to be done" theory?
Episode 2: A deeper dive: how to apply JTBD to your business.

Book: http://www.whencoffeeandkalecompete.com
Twitter: @alanklement
Jobs to Be Done Website: https://jtbd.info

Graphos Product: https://graphosproduct.com

Part 2 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your product for features, they hire your product to do a job: to make their life better.
Klement’s perspective on “Jobs to Be Done” (JTBD) is game-changing, transforming how product marketers approach and understand products and customers.

Episode 1: What is "Jobs to be done" theory?
Episode 2: A deeper dive: how to apply JTBD to your business.

Book: http://www.whencoffeeandkalecompete.com
Twitter: @alanklement
Jobs to Be Done Website: https://jtbd.info

Graphos Product: https://graphosproduct.com

23 min

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