98 episodes

Actionable strategies, business how-to's, and real-world advice from subject matter experts and entrepreneurs to help you grow, nurture, and sustain your business. Make more money by improving your leadership, project planning, and digital marketing. Learn the soft skills it takes to be successful. Hosted by Jen McFarland, Founder, Women Conquer Business.

Women Conquer Business Jen McFarland, Women Conquer Business

    • How To
    • 5.0 • 2 Ratings

Actionable strategies, business how-to's, and real-world advice from subject matter experts and entrepreneurs to help you grow, nurture, and sustain your business. Make more money by improving your leadership, project planning, and digital marketing. Learn the soft skills it takes to be successful. Hosted by Jen McFarland, Founder, Women Conquer Business.

    Teen Entrepreneurs Find Pandemic Silver Lining

    Teen Entrepreneurs Find Pandemic Silver Lining

    The future is BRIGHT, my friends! We've talked too much on this show about how businesses can recover from COVID-19.


    Today, you will meet two teenage entrepreneurs who saw a need and created a project to help hundreds of elementary students from around the globe.


    Sarah Shapiro and Skye Loventhal started the COVID NineTEEN Project, which provides FREE teen-led activities and one-on-one tutoring meant to support elementary school students.


    The COVID NineTEEN Project is a group of motivated teens who are using this valuable time to make a difference in the world.


    They hope to serve as mentors for elementary school children to help them fill their time and continue to flourish despite the uncertainty of the outside world.


    COVID NineTEEN website: covidnineteenproject.com


    Instagram: https://www.instagram.com/covidnineteenproject


    Full show notes: https://womenconquerbiz.com/teen-entrepreneurs


    Meet Skye


    I am one of the co-founders of the Covid NineTEEN Project. And I am currently a high school junior who is part of the AP Capstone Program. I am also the founding Vice President of her school's Girl Up chapter, a softball coach for an eight and under team, and a kindergarten teacher assistant. I participate in my school's Academic mentor Program as a math tutor for underclassmen. I am passionate about advocacy and I'm so glad to be able to make a difference during this time!






    Meet Sarah


    I am an 11th-grade student in the International Baccalaureate Diploma Programme at Granada Hills Charter High School. I am the co-founder of the Covid NineTEEN Project and an avid advocate for change in her community. As a nationally ranked Speech and Debate competitor, in addition to being the founding president of her school's Girl Up chapter, I aim to enact positive social change worldwide by using my voice to bring pertinent issues to the attention of the public.

    • 42 min
    Consumer Behavior Since COVID-19

    Consumer Behavior Since COVID-19

    This week, we dive into the new normal. How have things changed since COVID-19 and what does that mean for your business? That's right. We're going to talk about consumer behavior since COVID-19 what we know right now, and its possible implications for the future.


    References:


    thinkwithgoogle.com


    Are Recent Trends Here to Stay? Signals of a Mindset Shift


    About the Host


    Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.


    Today, she is the founder of Women Conquer Business, a boutique consulting firm dedicated to helping people build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at womenconquerbiz.com.

    • 16 min
    The Mindset Shift that Released a Man from Prison with Brian Fowlie

    The Mindset Shift that Released a Man from Prison with Brian Fowlie

    We are taking a break this week. Please enjoy this rebroadcast of one of my favorite episodes from the early days.


    Are you in a self-created prison? Are you limiting your success? Jen interviews Brian Fowlie who learned meditation to free his mind while in prison. Now he helps people break through the walls of limitation and develop personal empowerment.


    Brian talks about how the prison system helped him see and breakthrough his limitations. You’ll also learn the business mindset benefits of meditation.


    About Brian Fowlie


    Brian Fowlie left home at 14 years old, becoming a homeless youth. Brian experienced drug and alcohol abuse combined with violence on the streets and soon became part of the juvenile justice system. By the time Brian was 21 years old, he had earned himself a 17-year to life sentence in California’s Department of Corrections. He walked into San Quentin fully expecting to die a convict death.


    Brian did not get better in prison, he got worse. He spent the first 9 years building a reputation based on violence, volatility, and prison credibility in order to build what he believed to be walls of protection, keeping him safe and helping him survive in prison.


    In 1997 a couple of significant events took place that combined to create the desire for change.


    Brian realized that he was miserable and put into action a program that led him to accountability, personal empowerment, spiritual devotion, and uplifting his fellow convicts.


    The prison was his home; he was going to live out the rest of his life there and die there, so he set out on a daily path of creating a different culture than the one that had himself and his friends miserable, depressed, self-loathing, and hopeless. He set out to change his view of his world, choosing to practice living each day with personal accountability, love, hope, possibility, inclusion, and peace of mind.


    Brian was granted parole by the California Board of Parole Hearings and was released after serving more than 22 years in prison. He was 21 when he committed his crime and he was 43 years old when he walked back out of State prison.


    Soon after his release, Brian took a minimum wage job. He was stoked because $8.00 an hour was a huge raise from his prison job, which paid pennies. He continued to strive, finding a better paying job later that year and has continued to progress into a journeyman inside wireman electrician, a trade that he learned in prison.


    Brian earned his Bachelor’s of Science in Criminal Justice Administration with a Human Services Focus. He has continued with his graduate studies working toward a Master’s Degree in Peacemaking and Conflict Studies.


    While working to provide for his family, going to school to further his education, Brian has also stayed busy serving his community by working with at-risk-youths, Keynote Speaker for the California Coalition for Youth Taking Action Conference 2012, and has even gone back into two prisons and a county jail to work with the prisoners he left behind, sharing his story, successes and challenges he has faced through his transition from a “Lifer” in prison to a citizen and community member in good standing.

    • 28 min
    Black Business Communities with Gerald Jones

    Black Business Communities with Gerald Jones

    I struggled to find my voice this week after the death of George Floyd. I've re-edited an interview from 2018 with Gerald Jones that ties together the history of black businesses, racism, sexism, and what we need to do to change the future.


    Support black businesses.


    Black Lives Matter. 

    • 25 min
    Effective Time Management Strategies

    Effective Time Management Strategies

    Get the top 4 most effective time management strategies you can start today to help you and your team stay focused on the big picture.

    • 15 min
    Resilient Leadership During Uncertainty

    Resilient Leadership During Uncertainty

    Let's build those resilience muscles! This episode is about how to lead with resilience during times of uncertainty. Here's what you'll learn:


    Find pieces of gold in the present landscape “the new normal”Expand your mind to expand your reachFocus on the things you can change (while staying out of busy-ness)Promotion in this strange, new world

    Things we mention:


    Marketing Rebellion by Mark Schaefer (book)


    Pervious episodes:


    Show up with Empathy & A Growth Mindset with Maria Ross


    Crisis Marketing with Jeremy Miller


    How to Implement Agile to Pivot Quicker with Rose Désauguste


    About Jen McFarland


    Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars.


    Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at jenmcfarland.com.

    • 19 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Giovanna - She Rises ,

What a treat!!

A down to earth and practical place to hear everything you need as a woman in business!!

Beth Martens ,

Love it!

It's a beautiful thing to go deep and be funny at the same time and you do both well!! For a solo-preneur, this is a great start to the day to get in the right mood to make a difference in the world.

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