59 min

Yousuf Bhaijee | The Word Of Mouth Coefficient Groundswell Origins Podcast

    • Marketing

Word of Mouth Marketing (WOM) might be one of the most important topics in marketing today. Meet Yousuf Bhaijee who has worked leading growth such as VP Growth @ Eaze / Zynga  Disney / Bain and Reforge with a focus on growth and WOM.

  I first discovered Yousuf and his brilliance in an article he co-wrote on Reforge called: The WOM Coefficient which blew my mind.
In this episode we articulate the challenges and his unique methodology to tracking, measuring and impacting results. 

Word of Mouth Marketing (WOM) might be one of the most important topics in marketing today. Meet Yousuf Bhaijee who has worked leading growth such as VP Growth @ Eaze / Zynga  Disney / Bain and Reforge with a focus on growth and WOM.

  I first discovered Yousuf and his brilliance in an article he co-wrote on Reforge called: The WOM Coefficient which blew my mind.
In this episode we articulate the challenges and his unique methodology to tracking, measuring and impacting results. 

59 min