Achieving Breakthrough Growth for Your Business Pete Talbott & Andrew Ballard

Most advertising programs fail to generate a positive return on investment; however, if you create the right message, you will generate revenues for your business. This Podcast provides an overview of the three imperatives to crafting messages that generate cash: 1) understanding your customers’ values, 2) understanding what your competitors are focused on, and 3) to develop a unique value proposition that distinguishes you from key competitors.

Most businesses fragment their marketing and advertising budget. This is the case becasue of targeting the wrong  segment or far too broad a market to have an impact. Pete Talbott and Andrew Ballard explain a simple process on how to improve your target marketing. And this process will significantly improve your return on investment.