Combining Passion And Necessity To Create A Business | Jesse Thomas Lean Startup

We recently hosted a conversation between Jesse Thomas, Co-founder & CEO of Picky Bars, and Chris Guest, Lean Startup Co. Advisor, about the impact of passion, patience and a focus on growth that led to consistent, year-over-year growth for the energy bar company.

In the conversation, they discuss:
- How Jesse struggled to find balance in his life while working for a VC-funded startup.
- How a personal need from Jesse’s athletic training led to the creation of Picky Bars.
- The benefits of self-funding and keeping expenses low.

And much, much more…


Jesse Thomas is the co-founder & CEO of Picky Bars, not to mention a professional triathlete and two-time ironman champion. Born and raised in Bend, Oregon, Thomas excelled in track and field while at Stanford University and later narrowly missed earning a spot on the U.S. Olympic team, largely due to an injury he suffered during steeplechase trials. After he shifted to cycling, Thomas ultimately put a stop to his athletic career when a fall while biking left him with a broken neck. Rather than give up, however, he shifted his focus to the startup world.


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