E27 Replacing PDF attachments one Docsend at a time with founder and CEO Russ Heddleston Sand Hill Road

In this episode, Erasmus Elsner is talking to Russ Heddleston, founder of Docsend. The episode was recorded one month before the announcement that DocSend would be acquired by Dropbox for $165m.  

00:00​​ Intro 

00:37 What is Docsend 

01:51 Selling Pursuit to Facebook in a talent acquisition 

04:12 Leaving Facebook and starting Docsend 

07:03 Product idea 

09:00 Fundraising for Pursuit 

12:53 Fundraising for Docsend 

14:17 Series A 

17:34 Docsend product 

20:39 Initial startup client segment 

22:29 Docsend fundraising network 

25:20 Expanding from initial client segment 

29:51 Docsend Spaces 

33:07 Pricing strategy 

37:50 Next steps for Docsend 

39:50 Competing with Intralinks 

41:00 Scaling up Docsend 

42:29 Remote work at Docsend 

43:29 Call to action