E38 Helping brands build sustainable products with Novi Connect found Kimberly Shenk Sand Hill Road

In this episode, Erasmus Elsner is talking to Kimberly Shenk of Novi Connect, B2B marketplace to help brands build and manufacture transparent products, which recently announced a $10.3M Series A led by Greylock


00:00​​ Intro 
02:04 Getting started with Naked Poppy 
04:09 From Naked Poppy to Novi Connect 
05:17 Sustainable Chemicals Market 
07:30 Kimberly’s data science background 
09:19 The Novi Connect Business Model 
11:11 The Novi Connect MVP 
12:49 Getting the first Customers 
13:42 Growth Metrics and Milestone 
14:33 Fundraising journey 
15:50 Series A led by Greylock 
17:37 Mulit-sided B2B marketplace 
21:26 Growth metrics and milestones 
23:26 Acting as certification agent 
24:24 Competition 
26:49 AI-driven platform 
28:26 Scaling Novi Connect 
29:37 Newjoiner Bootcamp 
30:53 Priorities and focus 
31:53 Category expansion 
33:14 Longterm vision