E39 Trailblazing the silver tech category with Seth Sternberg co-founder of home-care unicorn Honor Sand Hill Road

In this episode, Erasmus Elsner is talking to Seth Sternberg the co-founder and CEO of Honor, which is a managed marketplace for in-home care that has recently announced a USD 370m Series E led by Baillie Gifford.  


00:00​​ Intro 

01:19 Elevator pitch 

02:19 Original inspiration 

05:28 The Meebo experience 

08:06 Serial founder problems 

09:06 Getting the founder team together 

10:52 The Honor MVP and marketplace model 

14:52 Marketplace supply side 

19:44 Marketplace demand side 

21:57 Fundraising journey 

25:07 Growth capital rounds 

27:07 Expansion strategy 

28:56 Homestead acquisition 

31:45 Competitive landscape 

31:45 Competitive landscape 

34:08 GTM and growth strategies