Ep.17-Guest: Suzanne LeRoux, Founder, One Love Organics on "What Beauty Founders Don't Know‪"‬ What Beauty Founders Don't Know? (Jumpstart Beauty Brand)

Suzanne, daughter of a pharmacist, struggled with skin issues from a young age, but neither the range of avaialble products nor her dad's dermatologists friends could help her out of her severe skin issues, but an aromatherapist miraculously cured her skin!

In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), Suzanne shares invaluable insights on launching and growing an organic, ahead of its time, woman-led beauty brand.

Take a listen!

Timestamps and Key Insights



02:56.4-Suzanne's legal background as a lawyer

05:26.2-Suzanne's thoughts on trends

09:56.2-One Love Organics' EcoCert Certification

10:49.4-Importance of In-House Formulations

12:57.5-Why founders never perfect the formulation?

14:12.1-Difference between kitchen and formulation lab

18:41.9-Issue with infused oils

21:20.7-Beauty founder assumptions

22:20.4-TIme to traction

25:32.7-Secret to retail success: Blue Mercury, Ulta, Credo etc.

29:59.6-Difference between small and micro batch

32:17.2-Perfecting formulation

35:17.8-Edge over new clean and organic skincare brands

37:49.6-Next big goal

39:56.4-Toughest time with One Love Organics

41:52.0-Speed Round-What's fake in early-stage beauty market, DTC vs.. Omni-channel, Exit or legacy, clean beauty?



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