Tobias Gunzenhauser (@TobGunzenhauser) is the CEO and one of the three co-founders of yamo.
yamo is Europe's first digital native vertical brand that produces fresh organic baby and children food. The company launched in 2017 in Switzerland with their first product of baby purees. In the meantime, yamo is also sold in "Coop", one of Switzerland's largest retailers.
All of yamo’s products are 100% organic, natural and free from additives. They developed every recipe together with dozens of helpful moms, dads, their little ones, nutritionists and pediatricians.
In the summer of 2020, yamo raised a €10M Series A.
You will hear the fascinating origin story of yamo, tips around production & manufacturing, how to find a good production partner, advice on online stores, and much more!
02:15 -- Introduction of Tobias
02:43 -- The origin story of yamo. How the founders came up with the idea for a baby food company
07:45 -- Starting a company on the side vs. quitting and going all in
11:53 -- How yamo started producing their first product
15:39 -- The benefits of a production partner vs. producing yourself
16:55 -- How to find a good production partner
19:42 -- How yamo solved the problem of high minimum orders combined with limited capital to manufacture their product
20:57 -- yamo’s approach to distribution and setting up their online store
24:41 -- The state of the eCommerce infrastructure & online store integrations in Switzerland
26:15 -- Overview of yamo’s product offering and their newest innovative product
30:36 -- Tobias’ key learnings from starting yamo
33:09 -- How to test your D2C business idea
35:01 -- Tobias’ favorite book
35:37 -- Another favorite D2C product of Tobias
36:01 -- Advice to your younger self
36:58 -- What courage means to Tobias
38:01 -- Info about yamo
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Special Guest: Tobias Gunzenhauser.
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