Episode 25: Hugo Amsellem - The creator economy tsunami and “The Family” - building a leading fellowship for founders in Europe Leap Takers

Hugo Amsellem [@HugoAmsellem] is a thought leader covering the world of the creator economy and writes the blog “Arm the Creators”. The Creator Economy enables an entire generation to bypass traditional gatekeepers for the 1st time in history. Anyone can learn anything online, build something new and distribute it all over the world—without asking anyone's permission


In 2013 he jumped the fence and joined The Family as part of the founding team. The Family is one of the world’s leading fellowship programs for founders. Twice a year, The Family selects 50 startups from around the world. In exchange for 5% equity, they provide everything you need to build a scalable business: advice, mindset, network & a world-class investor demo day.With the Family he backed hundreds of founders across Europe.


Previously, he co-founded oocto, a decentralized music label to help artists bypass the record labels and keep ownership of their projects.


Hugo recently joined Jellysmack, a “creator accelerator” to educate & empower the next generation of ambitious creators.


We discuss:



Why the Creator economy will change everything
Lessons from startup failure
The origin story of The Family
Developments in the European startup ecosystem
Investing in creators and creator accelerators


Show notes:



03:09 -- Intro of Hugo
05:31 -- Hugo Amsellem’s path into entrepreneurship / disrupting the music business
08:32 -- Learnings and reflections from startup failure
13:00 -- Unit economics - Customer Acquisition Cost (CAC) and Customer LifeTime Value (CLTV)
15:30 -- Does risk mitigation in startups work? Should you start a startup?
19:30 -- Ideas are worthless - true or not?
20:39 -- The origin story of The Family and the startup ecosystem in Europe in the early 2010’s
27:51 -- Structure of The Family fellowship program
31:52 -- Who should apply to The Family program
33:26 -- Intro to the Creator Economy and why it matters
38:43 -- Jellysmack - the accelerator for creators
43:09 -- Investing in creators
47:43 -- Hugo Amsellem’s favorite book
50:25 -- What courage means for Hugo
53:32 -- Hugo Amsellem’s contact details and outro


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Special Guest: Hugo Amsellem.
Support Leap Takers
Links:
Jellysmack - The Global Creator CompanyThe Family - Building Ambitious Startups | — The Family is a fellowship of founders.
Twice a year, The Family selects 50 startups from around the world.
In exchange for 5% equity, we provide everything you need to build a scalable business: advice, mindset, network & a world-class investor demo dayArm The Creators - Researching & Investing in the Creator EconomySpotifyYouTubeThe Creator Economy Explained: How Companies Are Transforming The Self-Monetization Boom - CB Insights ResearchSteve BlankIncome-Share Agreement (ISA) DefinitionNassim Nicholas TalebFooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto) - Nassim Nicholas TalebThe Black Swan: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility" (Incerto) - Nassim Nicholas TalebAntifragile: Things That Gain from Disorder (Incerto) - Nassim Nicholas TalebThe Bed of Procrustes: Philosophical and Practical Aphorisms (Incerto) - Nassim Nicholas TalebSkin in the Game: Hidden Asymmetries in Daily Life (Incerto) - Nassim Nicholas Taleb