February 2018 (Olympics, South Korea, NBA‪)‬ Seton Hall Sports Poll

Vice President Mike Pence’s decision to remain seated as the combined North and South Korean teams entered the stadium during Olympic Opening Ceremonies received a harsh rebuke from the American public - by 3-to-1, according to a Seton Hall Sports Poll conducted this week.  A strong 66% said the gesture was not appropriate, with only 18% supporting the decision.  People in the 18-44 age bracket disapproved by 72%-14%, while older people, by 60% to 22% -  were somewhat more supportive - but still strongly opposed.

The poll was conducted this week with random calls to 775 adults on landlines and cellphones across the country, and has a margin of error of +/- 3.6%.

As for the Olympic Games themselves, 17% named “streaming” as the manner in which they mostly watched the Games, and while 54% named NBC’s primetime coverage, the 17% is significant for the communications industry as a breakthrough number.  (12% named “other TV networks” as their most preferred option).

Meanwhile, as far as general interest in the Winter Olympics,  only 9% say their interest in greater, while 18% say it is less than previously.  But among those 18-29, coveted by advertisers, interest was greater among 20%, with only single digits in older age groups (7% in the 30-44 category, 6% among 45-59 and 7% among 60+).

66% said it didn’t matter whether they were viewing an event live or delayed.  And 66% also said that NBC has done a good job of generating interest in the Games.

This is the first Olympics in many years without Matt Lauer’s presence in the morning, and Bob Costas serving as host in prime time.  16% said the evening coverage was “not as good” without Costas, and 11% said morning coverage was “not as good” without Lauer.