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Fixing the Game Podcast by Luke Luke Szkudlarek
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- Wirtschaft
The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.
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#1 Understanding and Interpreting Your Digital Analytics, GA4 and others with Andrew Hood
My first ever episode is a conversation with my dear friend Andrew Hood. He's a digital analytics expert with hands on technical experience and high commercial awareness. I met on my first stop in the UK in 2005 and I've always admired how he can break down complex businesses to the fundamental business terms.
In this episode we'll learn how to approach data analytics if you're not a data scientist or analyst. My aim with this episode is to show that it doesn't have to be that complicated and demonstrate how important it is to understand and interpret your own data. -
#2 Use Data to Your Advantage & Exploit the Big Tech Media Setup with Gergely Kalmár
Gergely is one of the smartest and boldest data scientists that the digital media has seen - we cover some fundamental analytics topics and focus on finding ways to improve your campaigns. This episode is interesting to all companies who spend money on advertising on Google, meta etc.
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#3 Hacking B2B lead generation & sales with Joël Capt CEO & Founder at Peakora
I've known Joël Capt since his Beekeeper years, back then he contributed to our Growth Hacking Meetup in Zurich and even presented once. This was years ago, today he's the CEO of Peakora and we're talking about his experiences with lead generation for startups, focusing on universal frameworks how to generate first opportunities. These universal lessons are applicable to any business!