GN 36 - The Essence of Employer Branding for the Foundry Industry

In this Gold Nugget of the Goldcasting Podcast, we explore the transformative power of employer branding in the foundry industry, sponsored by Euroguss 365. Joined by Carsten König of Grob, Staffan Zetterström and Fabian Niklas dive deep into strategies to attract, retain, and grow the next generation of talent in a competitive global market.

Carsten König: “Whining about finding talent isn’t a solution. Tailor your strategy, act on it, and watch the results.”

Key Takeaways from the Episode:

* Employer Branding Beyond Salary: Employer branding is more than competitive pay—it’s about creating a workplace that young talent wants to join. From showcasing innovation to supporting work-life balance, it’s essential to communicate why your company is worth choosing.

* Learning from Tesla and Beyond: Companies like Tesla succeed by branding themselves as aspirational, even in technical industries. While not every foundry can be Tesla, adopting similar principles can elevate your appeal to younger generations.

* The German Apprenticeship Advantage: The apprenticeship model is a proven method for building talent pipelines. Grob has successfully implemented this system in Germany, the U.S., Brazil, and China. This approach lets both the company and the apprentice “test the fit” over several years.

* Authentic Employee Stories: Forget glossy, corporate videos. Grob’s approach centres on employee stories—authentic, day-in-the-life perspectives shared by apprentices and employees. These clips, focused on the individual rather than the company, resonate with younger audiences across platforms like Instagram, TikTok, and YouTube.

* Regional Strategies for Global Impact: Recruitment efforts must adapt to local cultures, languages, and platforms. What works in Germany might not work in China or Korea. A decentralised approach ensures you reach the right talent on the right channels.

Tune In to the Episode:

This episode is a must-listen for any foundry looking to stand out in today’s tight talent market. Whether you’re a global player or a smaller company, there’s something here for everyone. Start building your employer brand today—it’s an investment in the future of your workforce and your industry.

Thank you for listening, and we’ll see you in the next episode, where we’ll continue to bring you the latest insights and updates from the casting world. Don’t forget to ask questions, write comments, or make suggestions for future episodes. Until next time, keep casting strong!

Fabian and Staffan

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