GN 38 - The Future of the Die-Casting Industry is Marketing

In this episode of Goldcasting, hosts Fabian Niklas and Staffan Zetterström welcome Eric Müller to discuss the role of marketing in shaping the future of the die-casting industry. Sponsored by Euroguss365, the conversation explores the industry's need for better outreach, attracting young talent, the role of modern communication platforms, and fostering collaboration to secure a sustainable future.

Eric Müller: "It’s 12 o’clock now, and we need to react."

Key Takeaways from the Episode:

1. Marketing the Industry to Attract Young Talent: Eric highlights the industry's struggle to engage the next generation of engineers and workers. The die-casting sector, often perceived as old-fashioned, needs to overcome stereotypes and showcase itself as an innovative and secure career choice.

2. Collaboration to Improve Outreach: The episode emphasizes the importance of a unified approach in promoting the industry. Foundries, toolmakers, machine builders, and other stakeholders must work together to create a compelling narrative.

3. Leveraging Social Media for Visibility: Social media platforms are instrumental in reshaping the industry's image. Sharing engaging content showcasing cutting-edge technology or foundry professionals' day-in-the-life perspectives can spark interest among young people.

4. Education and Knowledge Transfer: Education is a cornerstone of marketing the die-casting industry. The need to support universities, technical schools, and apprenticeship programs was discussed as essential for cultivating a pipeline of skilled professionals.

5. Unified Lobbying and Advocacy: The three argue that the die-casting industry needs stronger lobbying efforts to ensure favourable policies and regulations.

Get Involved:

The discussion underscores the urgency of marketing the die-casting industry to ensure its long-term sustainability and relevance. By combining innovative outreach strategies with collaboration and education, the sector can secure its future as a cornerstone of global manufacturing. Don’t forget to like, subscribe, and share this Gold Nugget episode to stay updated on industry innovations!

Thank you for listening, and we’ll see you in the next episode, where we’ll continue to bring you the latest insights and updates from the casting world. Don’t forget to ask questions, write comments, or make suggestions for future episodes. Until next time, keep casting strong!

Fabian and Staffan

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