19 Min.
How to Get Started with Marketing AI—Specifically with Content and Email MAICON Speaker Series
-
- Marketing
In this episode, Paul Roetzer interviews Loren McDonald (@LorenMcDonald), Program Director, Marketing Research at Acoustic (formerly IBM Watson Marketing) and Mike Kaput (@MikeKaput), Director of the Marketing AI Institute. He chats with the two AI experts about how to use AI to optimize email and content programs for success.
In this episode, Paul Roetzer interviews Loren McDonald (@LorenMcDonald), Program Director, Marketing Research at Acoustic (formerly IBM Watson Marketing) and Mike Kaput (@MikeKaput), Director of the Marketing AI Institute. He chats with the two AI experts about how to use AI to optimize email and content programs for success.
19 Min.