86 Folgen

Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!

Luxury Listing Specialist - Dominate High End Listings In Any Market Michael LaFido

    • Marketing

Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!

    How to Use Personalized Video Messaging w/Ethan Beute

    How to Use Personalized Video Messaging w/Ethan Beute

    Video is a great communication tool, and we should be using it to our advantage. With the recent "Shelter In Place" orders in many states along with agents working with clients remotely during this Corona Virus outbreak, video communication is a great way to deliver your message. When should we send potential clients personalized video messages, and what should we include in them? How can video messages help us build stronger relationships with clients?
     

     
    Create casual content. When you can get comfortable on camera and be yourself in a natural, unscripted way, it shows a level of confidence that is deeply attractive. -Ethan Beute
     
    Takeaways + Tactics  

    By sending a video message a few days before meeting a potential client, we can pre-sell ourselves. Plus, since 90% of our competitors won’t do this, it’s a great way to differentiate ourselves. 
    Follow up after an appointment with a video message. This video should be used to address any questions our potential client may have had at the appointment. 
    We should all be using video to rehumanize ourselves. People want to do business with those they know and trust, so using a more casual video is a great way to build relationships with potential clients.
    At the start of this episode, we discussed how sending videos prior to an appointment can help pre-sell us to clients, and ensure they remember the appointment. We also discussed that personal videos don’t need to replace the high-budget, scripted videos many luxury agents gravitate towards, but can be an additional communication tool. 

     
    We also shared insights on:

    How personal videos can be used to demonstrate confidence
    That informal videos don’t need to tarnish our exclusivity
    Why sending personal videos saves everyone time and prioritizes convenience

     
    Guest Bio
    Ethan Beute is the Chief Evangelist for BombBomb. Having worked in marketing teams inside local television stations for over a decade, Ethan decided to pursue an MBA. It was after this that he connected with BombBomb- and he hasn’t looked back since. Ethan is passionate about helping people improve their communication, and is focused on assisting people rehumanize their businesses. Alongside Stephen Pacinelli, Ethan is the co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience.
     
    For more information about Ethan and BombBomb, head to
    https://www.linkedin.com/in/ethanbeute
    bombbomb.com/book
    And you can also email him at ethan@bombbomb.com 
     
    To take advantage of a 14-day free trial of BombBomb, head to bombbomb.com/luxury

    • 35 Min.
    The Importance of Building Your Brand

    The Importance of Building Your Brand

    Today we’re going to talk about the importance of building your brand, both online and offline. Is your online brand consistent with your offline brand? If not, you’ll lose your competitive advantage over other Realtors.

    • 6 Min.
    How to Differentiate Yourself w/Rob Thomson

    How to Differentiate Yourself w/Rob Thomson

    The real estate industry is full of great agents, so we have to go the extra mile to distinguish ourselves. How can we protect ourselves from competitors attempting to discredit us- and why should we avoid belittling our competition? How can we show potential clients we’re the obvious choice? On this episode, owner of Waterfront Properties and Club Communities, Rob Thomson shares how we can differentiate ourselves from any competition.
     

    Be careful not to compare yourself with other agents- it just sounds like you’re badmouthing the competition. -Rob Thomson
     
    Takeaways + Tactics 

    It’s perfectly acceptable if we aren’t involved in the transaction process personally, but we have to tell our clients upfront. Don’t let competitors use this to discredit us. 
    Don’t belittle competitors. Instead of getting involved in what makes us ‘good’ or ‘bad’, we should be telling potential clients what makes us different. 
    Instead of telling clients what we offer, invite them to the office to see for themselves- they’ll realize they’re getting more than an agent when they choose to work with us.

     
    On this episode, we discussed how to set ourselves apart from our competitors. After discussing the ways competitors try discredit us, we shared how to structure meetings with potential clients that highlight our uniqueness, and gave suggestions for who should attend those meetings. 
    We also shared insights on:

    The importance of knowing our numbers
    How to pre-sell clients ahead of signing with us 
    Small tokens of appreciation that will distinguish us as industry leaders

    Guest Bio
    Rob Thomson is the owner of Waterfront Properties and Club Communities. He built the business alongside his mother, and together they established an organization dedicated to helping customers buy and sell luxury real estate on waterfront properties and club communities. Today, Waterfront Properties and Club Communities is the largest purveyor of luxury residences in Palm Beach and Martin Counties. 
     
    To find out more about Rob, head to https://www.linkedin.com/in/robthomson
    www.waterfront-properties.com 
    You can also call him on 561 346 1881

    • 29 Min.
    The Importance of a Luxury Division

    The Importance of a Luxury Division

    If you are a brokerage or team leader having a strong luxury division is crucial to attracting more high-end and luxury listings.  What do you need to create, grow, and maintain a strong luxury division? It takes much more than just a different 'for sale' sign or logo.

    • 4 Min.
    How to Prepare Clients to Deal with SALT Rates w/Jennifer Ames

    How to Prepare Clients to Deal with SALT Rates w/Jennifer Ames

    State and Local Tax (SALT) has the potential to do serious damage to our economy, so it’s vital that we educate our clients on the matter. As real estate professionals, what should we be aware of in terms of SALT? What should we be telling homeowners? What is the $10,000 cap on deductions, and how could it impact our clients? On this episode, CEO and License Partner of Engel & Völkers Chicago, Jennifer Ames, explains what SALT is, and how we should prepare our clients for it.
     

    Everyone needs to be aware that SALT doesn’t only impact the wealthy, it affects everyone. -Jennifer Ames
     
    Takeaways + Tactics 

    Homeowners who can afford to leave are moving to states with lower taxes. As real estate professionals, we need to be aware of this. 
    As agents, we need to know the tax trends across the country, so that we can advise our clients of the pressures they may face as homeowners. 
    Inform clients of the $10,000 cap on tax deductions. This can have a big impact on homeowners (couples in particular), as that $10,000 applies to entire households, not individuals.

    • 35 Min.
    The Benefits of Content Marketing

    The Benefits of Content Marketing

    As a real estate agent, you want to establish yourself as a foremost authority in your market and attract consumers toward your business.  One of the top ways to do this is through content marketing. With more and more consumers growing reliant on the internet to obtain their information, content marketing allows you to demonstrate the breadth of your knowledge of real estate online, which will cement you as an authority to consumers in your market.

    • 3 Min.

Top‑Podcasts in Marketing

Zuhörer haben auch Folgendes abonniert: